Inbound Marketing

Develop and execute inbound marketing campaigns that drive traffic, leads, and sales.

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Create Content

Create Content

Content is at the core of inbound marketing. When done correctly, it helps prospects become aware of their problems, identify their options, and choose the best solution for their company. We help you create customer-centric content such as:

  • Blog Articles
  • Ebooks
  • Guides
  • Research & Data
  • Webinars
  • Interviews
  • Videos
  • Tools
  • Worksheets

All inbound content is search engine optimized. It includes the most relevant keywords so prospects can find it online when they search.

Develop Lead Conversion Pages

Develop Lead Conversion Pages

Landing pages are at the core of lead conversion. They are web pages that include a specialized contact form. Prospects fill out the form to get specific content, such as a webinar or ebook, and the sales team gets a notification of the new lead.

Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15, so the more, the better! We help you develop lead conversion pages that include:

  • Landing Page
  • Thank You Page
  • Follow Up Email
  • Call-to-Action Graphic

Promote Content

Promote Content

Inbound marketing content isn't meant to sit on the shelf collecting dust. The goal is to get the information in front of the maximum number of ideal prospective customers. Promotion can continue indefinitely as long as the information is still relevant and practical.

We help you use the following promotional activities to increase the number of people that see your marketing content:

  • Email Marketing
  • Social Media
  • SEO
  • Website
  • Co-Marketing
  • Cross-Marketing
  • Paid Advertising
  • Sales Calls
  • Prospecting Emails
  • Trade Shows
  • Mail, T.V., Radio

The key is to hone in on strategies that get you the best return on investment.

Automate Lead Nurturing

Automate Lead Nurturing

Not all leads are ready to buy right away. Automated lead nurturing systemizes the process of building relationships with prospects before and after the sale.

We help you develop a series of automated lead nurturing actions that are triggered based on prospects behavior and interactions with your company (timed and personalized email sends, tasks to salespeople, and more).

 

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