Moon Marketing Blog

Example of Bad Website Copy

Posted by Krista Moon on May 8, 2018

I was doing some research on a prospect recently and had to chuckle a little when I read their website home page. It had all the “fluff” words that I (and most website visitors!) abhor. If your website copy sounds like this, it's time to invest in a professional website copywriter:

Read More...

Top 4 Skill Sets Required to Create Content That Gets Results

Posted by Krista Moon on May 2, 2018

Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and, bad content is worse than no content, so it has to be good.

When I first started inbound marketing, I was trying to create everything by myself. I quickly realized that was inefficient and expensive. That may sound counter-intuitive: how can it be MORE expensive to do it yourself vs. hiring someone? That's easy - if I'm doing jobs that I'm really not skilled for, it takes me longer and doesn't turn out as well, so I don't get the best results over time.

Read More...

Resource Library for Writing Prospecting Emails

Posted by Krista Moon on April 19, 2018

One of the most popular things salespeople search for is information about how to write prospecting emails. And it's no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I've seen in one post.

Read More...

How to Create Content That Helps Salespeople Sell

Posted by Krista Moon on March 19, 2018

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radar and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

Read More...

[Video] Sales Limerick - Sellers Who Don't Blog

Posted by Krista Moon on March 16, 2018

My friend Jill Konrath, sales strategist, speaker, and author of 3 bestselling sales books put a message on LinkedIn asking for people to submit sales limericks for a project she's working on. It got my wheels turning, and I ended up coming up with something. Here it is!

Read More...

Typography Examples and Best Use Cases [Infographic]

Posted by Krista Moon on March 1, 2018

Typography is a core element of your brand. The right font attracts readers, helps define the visual representation of your company, and makes your content more interesting and readable. Deciding which font to use can be confusing because there are so many options to choose from! In this infographic, you’ll see typography examples from a variety of brands along with recommendations for best use cases.

Read More...

#1 LinkedIn Mistake Most People Make That Destroys Sales Opportunities

Posted by Krista Moon on February 15, 2018

I recently needed to source a graphic designer for my company, so the first place I turned to was LinkedIn. I wanted to find out who in my network was a freelancer or owned a design company that could potentially help me. It just makes sense that I would turn to LinkedIn before doing a random Google search. After all, I’d rather do business with someone from my network than a complete stranger.

Read More...

Sales and Marketing Processes That'll Make Your Business Great Again

Posted by Krista Moon on February 8, 2018

When I first started doing marketing and lead generation, I used to worry about being able to drive leads for my clients. I've since learned that that's the easy part! As long as I'm doing enough activity, like blogging, email marketing, and social media, I'll get people to the website. And if I'm creating the right content, I'll be driving the right people to the site. Cool! Job done, right? Wrong.

Read More...

3 Tips for Creating a Strategic Prospecting Plan

Posted by Krista Moon on January 30, 2018

Getting sales meetings with new prospects is not easy. They have no idea who you are, are overwhelmed with work, can't imagine taking on another project, and are happy with the status quo. It takes tremendous effort to get prospects to understand the benefit of making a change, and then getting them to actually move forward with a new idea.

Read More...

3 Reasons Why People Unsubscribe From Emails

Posted by Krista Moon on January 25, 2018

When I talk to business owners (and some marketers) about email marketing, the first thing they say is "I don't want to send too much email to my list. I just want to do once a quarter, or once a month." People are very protective of their inbox. They're already overloaded with work and overwhelmed with the amount of information flowing their way.

Read More...

Subscribe to Get New Articles

Stay Connected

Popular Articles