Moon Marketing Blog

Email Marketing: Prospecting vs. Spamming

Posted by Krista Moon on February 10, 2019

When I talk about email marketing, the first thing most people claim is that they get too much email. While that's probably true, it's still one of the most powerful ways to engage potential customers.

When people mark email as spam, it's because they never asked to get the email and it adds no value to them. The definition of spamming is "send the same message indiscriminately to (large numbers of recipients) on the Internet." At first glance, you might think all email marketing is spam because you're sending to large numbers of recipients, and likely not all of the people on your list have opted-in on their own.

The key word to look at in the definition of spam though is "indiscriminately." It means "in a random manner" or "in a way that does not show care or judgment." Creating a customer-centric email strategy that focuses on adding value to the reader will have a much less likelihood of being considered spam.

Here are five ways to create a non-spammy email marketing program that effectively supports the sales process.

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HubSpot vs. WordPress

Posted by Krista Moon on January 25, 2019

Many of my customers use WordPress when we first begin our engagement. I've tried and tried to do inbound marketing on WordPress, and it hasn't worked out for me yet. I spend more time dorking around with technology than actual marketing. On top of that, I don't get all of the functionality I need and my efficiency and effectiveness decrease dramatically.

People think that WordPress is “free.” Yes, it is true that it doesn't have a subscription fee or anything like that. However, time is money. Would you rather spend money on implementing WordPress plug-ins and creating workarounds to make it sort of do what you want, or on designing and implementing marketing campaigns that can actually drive business results?

If you want to do inbound marketing (meaning blogging, email marketing, social media, lead generation, and the like), we recommend our clients - large and small - migrate fully from WordPress to HubSpot. Here's why:

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Easy Blog Ideas for Salespeople

Posted by Krista Moon on January 18, 2019

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

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What is Content?

Posted by Krista Moon on December 27, 2018

Here’s an analogy: The main reason you go to a networking event is to meet people and get to know them. You don’t sit in a corner by yourself checking emails on your phone with your head down (at least you shouldn’t be!). You’re working the room, introducing yourself to people and getting to know them by asking thought-provoking questions.

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Resources for Exploring Growth-Driven Website Design

Posted by Krista Moon on December 12, 2018

Website projects can seem inordinately expensive and overwhelming. But it doesn't have to be that way! Here are some articles and resources that can deepen your understanding of growth-driven design: a new approach that helps you affordably create an online presence that continuously drives website traffic, engages potential customers, and converts more visitors into qualified sales leads. If you want to improve results from your site, then this article is for you.

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Example of Company-Centric vs. Customer-Centric Content

Posted by Krista Moon on November 29, 2018

This morning, I was talking to my team, Kevin and Jill, about a new web page we created for a service we offer. I said, “We need to come up with some ideas to drive more traffic to the page!” After discussing options like social media and paid advertising, I said, “Maybe I'll send an email about it.” Email always drives a chunk of traffic to the website, and I really want to get more eyes on this page quickly!

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A Straightforward 10 Question Marketing Plan

Posted by Krista Moon on November 15, 2018

Business and marketing leaders often struggle to find time to step back from the daily grind and create comprehensive sales and marketing plans. Sometimes the pressure to get things done as fast as possible leads to throwing tactics out there just to keep up the pretense of forward motion.

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Building Blocks of a Strong Marketing Foundation

Posted by Krista Moon on November 11, 2018

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

The best way to consistently meet your business growth objectives is to make sure you have a solid foundation from which to build. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.

In this article, I outlined 16 building blocks of a strong sales and marketing foundation. Do you have the skills, resources, budget, and plan ready to drive growth in 2019?

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Example of a Full Digital Marketing Plan and Projected Budget

Posted by Krista Moon on November 6, 2018

“The future is not something we enter. The future is something we create.” ~ Leonard I. Sweet

Most business and marketing leaders know they need to include digital marketing as part of their 2019 business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

The most effective approach is consistent and holistic. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their 2019 goals. I also included an example of how much it would cost and how you can create a realistic budget for your organization. Check it out, and if you have feedback or want to share some of your digital marketing successes, please comment with us below.

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How Much Do Small Businesses Spend On Marketing?

Posted by Krista Moon on October 30, 2018

You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. You also know that good marketing isn't cheap. It's scary because you're thinking of increasing expenses, but you don't have a clear vision of what you'll get in return.

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