Moon Marketing Blog

3 Questions to Quickly Qualify Prospects

Posted by Krista Moon on July 24, 2017

Salespeople, by trade, are usually quite optimistic. We're determined, visionaries, and persistent. That's what makes us good, but it can also hold us back. Pursuing prospects takes a lot of time and energy, and going after the wrong people can dramatically inhibit company growth.

A friend of mine, Janice Mars, founder of SalesLatitude, gave me three simple questions that can help you quickly determine whether they are worth your time investment or not. The faster you can qualify prospects, the faster you can fill your pipeline with high-quality sales opportunities.

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Hiring a Marketing Person vs. Outsourcing to a Marketing Agency

Posted by Krista Moon on July 18, 2017

In the early stages of business growth, most companies have a limited number of employees, and the owner is driving the majority of sales and marketing. When a company is ready to take off, it needs to expand its reach significantly. That requires a stronger investment in sales and marketing strategies.

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Qualifications to Look for in a Marketing Leader

Posted by Krista Moon on July 13, 2017

In order to build a successful business, you need to have the right people on your team. When it comes to choosing the best person to help lead your marketing efforts, it can be a real challenge to know what skill sets and experience to look for.

Whether you’re hiring internally or going to outsource, the first person you need to find is someone that can help develop your strategic business growth plan. This requires leadership skills more than technical skills. After all, tactics are useless without a plan.

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3 Common Mistakes to Avoid When Outsourcing Marketing Services

Posted by Krista Moon on July 11, 2017

It can be cost prohibitive for smaller companies to create a crack team of marketing professionals to propel them to the next level. That's why they often turn to outsourced partners - they get access to a variety of experts without having the expense of hiring an entire team.

However, if not done thoughtfully and strategically, an outsourced marketing experience can leave business leaders wondering why growth is stagnant and return on investment is non-existent.

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How Much Does Inbound Marketing Cost?

Posted by Krista Moon on June 12, 2017

A zillion dollars! Just kidding.

As you can imagine, it's not possible for me to tell you exactly how much it will cost you to do inbound marketing. There are too many variables involved, such as:

  • Your available internal resources
  • Experience level of the people you hire
  • How advanced you are with your current marketing strategy
  • Your goals and objectives

But, I'm going to see if I can give you some general idea about what to expect.

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4 Common Social Media Mistakes Many Companies Make

Posted by Krista Moon on June 9, 2017

Putting together a social media strategy that gets a return on investment can be a real challenge. With never-ending ideas and strategies out there, it may seem like every ‘expert’ you talk to has a different opinion.

While it’s difficult to say exactly what strategies will work best for you without understanding your business goals and objectives, there are 4 tactics I often see companies use that may be holding them back from their full potential. If they look familiar to you, start digging deeper into your strategy: you may need a course correction.

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10 Signs Your Company Blog is Really Bad

Posted by Krista Moon on June 7, 2017

I spend hours every week reading blogs (literally). It's how I get my information. I can instantly spot a good company blog vs. a bad company blog.

Here are 10 tell-tale signs you're wasting valuable time and money on your blogging efforts.

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Tips for Modernizing Your Sales and Marketing Technology [Infographic]

Posted by Krista Moon on May 24, 2017

Many of the businesses I talk to want to improve results from their sales and marketing efforts but don’t have the technology or resources to pull it off. Choosing the right strategy and system can be a big challenge. There’s a lot at stake: not getting it right can limit your ability to effectively market and sell your products and services, negatively impacting your growth goals.

If modernizing your sales and marketing system is on your priority list, a system upgrade or hiring new resources is also likely in order. It can be hard to know who to trust or how to maximize chances of success. It’s increasingly complicated stuff.

Check out the following infographic. It outlines 4 crucial decisions to make before investing in your sales and marketing system.

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Why Blog?

Posted by Krista Moon on April 23, 2017

Every morning I check my email box and it's full of articles about a variety of topics. I go to my LinkedIn home page and I'm bombarded with more articles. There's no way on God's green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won't your articles just get ignored like the zillions of other articles do?

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4 Online Networking Tips That Increase Your Visibility and Value

Posted by Krista Moon on April 9, 2017

These days, people have two lives: offline and online. Being visible to your social network physically and virtually opens the door to innumerable opportunities. A single person, even someone you barely know, can change the trajectory of your career or life.

Developing a strong personal and professional network takes commitment and dedication, which is tough because our lives are already busy with daily work, family, and friends (and maybe  time for ourselves too!). But - a little goes a long way. The key is consistency and quality.

Many people are still unsure about how this whole online networking thing works. They don't know what to do or how to get value from it. In actuality, networking online isn't much different than the offline networking you engage in throughout your daily activities:

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