Moon Marketing Blog

How to Effectively Onboard a New Marketing Hire

Posted by Krista Moon on November 14, 2017

You're ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It's kind of a scary endeavor because if you're like most of the other companies I've talked to, you've been burned in the past. There is something about this new hire that intrigues you, but the last thing you want to do is waste more time and money. How can you ensure this time things will be different?

While there are no guarantees in life, there are two things you can do to onboard your new marketing hire and launch a successful new relationship that maximizes your chances of getting the best return on investment. And one thing I can tell you from the perspective of an agency, if these two things don't happen, we can't do our best work.

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Resources for Creating Buyer Personas

Posted by Krista Moon on November 8, 2017

Most organizations understand who they're trying to sell to, at least at a high level. But it's often pretty vague and centers around company information like industry, revenue, # of employees, and geography.

The problem with that approach is that sellers and marketers aren't trying to talk to companies; they're trying to talk to people. Here are some articles and resources to help you learn more about how to develop buyer personas that can help your organization create products, services, and sales and marketing strategies that resonate deeply with your ideal profitable customer.

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Vlog #1 - The Adventure Begins!

Posted by Krista Moon on November 2, 2017

I recently started a vlog on my Krista Moon YouTube channel called “Marketing Mom Memoir.” I committed to 30 vlogs in 30 days. It's a big, scary undertaking, but here's why I'm embarking on this adventure.

Lately, YouTube has become my go-to source for all my educational, inspirational, personal development, and entertainment needs. I'm turning to it multiple times per day. I'm finding channels I can't live without or that I gravitate to regularly. I really love it!

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3 Timeless Ways to Increase Your Google Ranking

Posted by Krista Moon on October 23, 2017

The first place most people go to find the products or services they need is Google. At a minimum, Google is the new phone book. For example, if I wanted to find out where I could purchase dry ice for a party I was having, I would type in, “Dry ice, Saginaw.” I’ll scan the first page and pick the most convenient and trust-worthy looking company.

Google also helps buyers self-educate early in the sales cycle — before they’re ready to talk to a vendor or sales rep. For example, if I was searching for information about types of office layout design, that could signal I’m considering an office renovation.

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[Video] Business Impact of a Bad Contact Database

Posted by Krista Moon on October 19, 2017

There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.

If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.

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[Video] What is Growth Driven Website Design?

Posted by Krista Moon on October 10, 2017

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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How a Competitor Analysis Can Improve Your Website

Posted by Krista Moon on October 6, 2017

Determining what should be on your website, let alone how it should look and function, is not a task for the faint of heart. It's one of those projects that takes a lot of hard thinking and seems never to end (which it shouldn't - you should be continually working to drive better results from your site). However, there is one thing you can do to make it easier, save time, and ensure you're keeping up with - or surpassing - industry trends: a competitor analysis.

Here are 5 ways a competitor analysis can help you create a better website:

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[Video] What is Inbound Marketing?

Posted by Krista Moon on October 3, 2017

Back in the day, it wasn't such a challenge to figure out what to do for marketing. Phonebook, a mailer, maybe a trade show or two - oh, and don't forget - dial for dollars! But everything is different now that "Google has the answers to life," as I tell my kids (especially my 12-year-old son who always asks, "Why?" - "I have no idea, look it up!" I say).

Your prospects and customers are doing the same thing when they have questions - looking it up. This explosion of information on the Internet has opened up opportunities for businesses to get in front of their target buyers and gain market share, but it's also making sales and marketing increasingly complex. The most important thing business owners, CEO's, and other executives in charge of driving growth can do is to constantly stay in the know about the growing number of marketing strategies available. Otherwise, they may get left in the dust as their competition passes them by.

If you're not currently doing inbound marketing, take a moment to watch this short video and see if it's something you should consider as part of your upcoming growth initiatives.

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Why Direct Traffic Analytics Are Misleading

Posted by Krista Moon on September 28, 2017

A common goal of sales and marketing campaigns is to get people to the website. Analyzing where your website traffic is coming from can provide important insights about how potential customers are responding to your efforts. While you might think that should be a pretty simple measurement to take, it’s not always so black and white.

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Resources for Exploring Inbound Marketing for Your Organization

Posted by Krista Moon on September 26, 2017

Many organizations are turning to inbound marketing to help them increase awareness, get more meetings, and build a stronger sales pipeline. Here are some articles and resources that can help you deepen your understanding of inbound marketing, determine if it’s right for you, and start formulating a plan for your organization.

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