Every company has a sales and marketing plan, but more often than not there are gaps, missing pieces, and weak spots. One of the biggest challenges businesses face is that it's nearly impossible to keep up with the constant evolution of available tactics and skills required to execute.
Sales and marketing approaches are getting more technical and complex, and it's all too easy to waste money on strategies that don't get the desired results. There are 16 steps we take to ensure our customers have a solid sales and marketing foundation to build from. We know from experience that if the base is weak, the company can never reach its full potential.
Take a look at the list of steps below - do you have a strong foundation, or does it need more work?