Moon Marketing Blog

Resources for Exploring Inbound Marketing for Your Organization

Posted by Krista Moon on September 26, 2017

Many organizations are turning to inbound marketing to help them increase awareness, get more meetings, and build a stronger sales pipeline. Here are some articles and resources that can help you deepen your understanding of inbound marketing, determine if it’s right for you, and start formulating a plan for your organization.

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Marketing Tactics Every Business Should Avoid Like the Plague

Posted by Krista Moon on September 21, 2017

You know what they say: You have to spend money to make money. But finding the right marketing tactics to invest in can be tricky, and the consequences have a huge impact on an organization's growth trajectory - either positively or negatively.

Here are 2 common ways businesses often lose money on their marketing investments. Avoid them like the plague!

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8 Characteristics of a Top-Notch Company Blog [Infographic]

Posted by Krista Moon on September 14, 2017

When done correctly, a company blog is the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

More and more companies are beginning to invest in blogging, but they often have gaps and weaknesses that hold them back from getting positive results. Company blogs that consistently deliver real business value share the following eight characteristics. How does your blog strategy stack up?

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SEO Basics Every Business Owner Should Know

Posted by Krista Moon on September 7, 2017

Many business owners and content creators have blinders on when it comes to search engine optimization (SEO). I often hear, “My web person does that.” And that's the end of it.

Here's the problem with that mindset: I come across websites that aren't properly optimized every single day. There are a ton of them out there, and one of them could be yours. If you don't have at least a rudimentary understanding of SEO and the impact on your business growth, you could be dramatically minimizing your return on investment for all the content you create and post online.

If you're not sure if your website or blog articles are set up according to SEO best practices, here are 2 things you can do:

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How To Get Your Sales Team to Start Blogging

Posted by Krista Moon on September 5, 2017

Sellers are on the frontlines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it's them.

But too often, sales and marketing are not aligned, and sellers aren't at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

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Resources for Exploring Sales Enablement for Your Organization

Posted by Krista Moon on August 29, 2017

Many organizations are turning to sales enablement to ensure that sellers have the tools, processes, and content they need to meet the new demands of savvy buyers armed to the teeth with information. Here are some articles and resources that can help you deepen your understanding of sales enablement, determine if it’s right for you, and start formulating a plan for your organization.

This information is just the tip of the iceberg, but it can get you thinking about ways to improve sales efficiency and productivity.

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Do This to Get Over the Hump of Starting a Blog

Posted by Krista Moon on August 24, 2017

There are a lot of savvy business leaders and industry experts out there that don't blog. Unfortunately, their hard-earned “intellect” is not being used to its full potential.

For a company blog to be a profitable investment, leaders and experts from across the organization need to take ownership and participate. Prospects and customers don't want to read boring blogs that anyone could write by doing a little research online. They want to hear real stories, experiences, and ideas from experts in the field.

Blogging is a long-game strategy that takes practice, dedication, and patience, so it can be easy to put off. But the longer you wait to get started, the longer it will take to get results. (And the more time your competitors have to steal your thunder!)

Here are a few ideas to get over the hump and start blogging now.

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4 Quick and Easy Ways for Business Leaders to Blog

Posted by Krista Moon on August 22, 2017

Blogging is a profitable marketing tactic that companies from all industries can use to attract and engage target buyers. The two biggest questions marketing executives have to answer when planning their blog strategy are 1) what will they write about, and 2) who will write the articles.

The best blog articles come from people within your organization that have deep industry expertise. Unfortunately, most internal experts or other potential blog contributors don't have time to write, don't like to write, or don't know what to write about. It's not part of the corporate culture, and they've never done anything like that before.

The good news is that there are processes you can implement to simplify the content creation process and make blogging the norm within your organization. Business leaders will be able to quickly create quality blogs that build a following, generate leads, and help salespeople sell.

Here are four ways to create blog articles without having to agonize over the writing process:

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4 Ways Blogging Can Help You Sell

Posted by Krista Moon on August 17, 2017

Blogging is not just a marketing activity. When done correctly, it's the backbone of both the sales and marketing functions. Companies that understand and embrace this strategy use blog articles on the marketing side to increase awareness and get people to the website. Then, they use those same articles on the sales side to guide their active prospects through the sales process.

Here are 4 examples of how blogging can help you sell:

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Why Blogging Is Important for Business Growth

Posted by Krista Moon on August 15, 2017

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. But even more importantly, it requires strong leadership to create a culture shift to get key employees to commit to sharing their expertise and experiences in a blog format. (Side note: I'm not suggesting they have to write articles, but good blogging requires their participation.)

Is blogging really worth the investment? Well, let's see...

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