Moon Marketing Blog

Krista Moon

Krista Moon

Krista Moon is the Founder of Moon Marketing and specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.
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Choosing the Right Fonts: Understanding Typography Basics [Infographic]

Posted by Krista Moon on January 12, 2018

You might think that understanding typography is only important for a graphic designer, but everyone uses fonts. In the business world, Executives and sellers frequently have to put together presentations, proposals, business plans, and more - and they don’t always have the luxury of having a graphic designer at the ready to help them. It can be very tempting to go hunting in the plethora of fonts to try to spruce up the way your content looks, but if you don't know what you’re doing, it can easily backfire on you.

I frequently see presentations with fonts that don’t fit the brand, don’t align with the concepts being presented, or are just plain hard to read. Here is a simple infographic that discusses some of the typography basics that will help you choose the right font at the right time.

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Example of an Inbound Marketing Plan for Small to Mid-Sized Businesses

Posted by Krista Moon on January 7, 2018

Many of the people I talk to have a hard time visualizing an inbound marketing plan. They know that you need to do things like blogging, email marketing, and social media, but they don’t know how to put it all together or how much or how often they need to be doing these things. The following is an example of my ideal inbound marketing plan for a small to mid-size company.

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What is Content?

Posted by Krista Moon on December 27, 2017

Content is anything you create to communicate with your online network.

It includes things like:

  • Web pages
  • Blog articles
  • Videos
  • Infographics
  • eBooks
  • Podcasts
  • Pictures
  • Emails
  • Surveys
  • Webinars
  • Presentations
  • Testimonials
  • Case studies
  • Templates
  • Tools
  • and more!
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Does Social Media Really Help Drive Sales?

Posted by Krista Moon on December 8, 2017

Many people have doubts about whether or not social media can help drive sales. They think that “their prospects” aren’t on social media, that people don’t pay attention to things being posted there, or that it’s all about “what someone had for lunch.”

The truth is that the Internet is full - almost too full - of awesome information. My daughter says that if it’s not on the Internet, it must not exist! She truly believes that. People are searching online for information - they want to know stuff.

If you use social media as a means to showcase your industry expertise, people WILL find you and follow you. One of my clients got over 3000 leads from social media. It works.

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How to Effectively Onboard a New Marketing Hire

Posted by Krista Moon on November 14, 2017

You're ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It's kind of a scary endeavor because if you're like most of the other companies I've talked to, you've been burned in the past. There is something about this new hire that intrigues you, but the last thing you want to do is waste more time and money. How can you ensure this time things will be different?

While there are no guarantees in life, there are two things you can do to onboard your new marketing hire and launch a successful new relationship that maximizes your chances of getting the best return on investment. And one thing I can tell you from the perspective of an agency, if these two things don't happen, we can't do our best work.

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Resources for Creating Buyer Personas

Posted by Krista Moon on November 8, 2017

Most organizations understand who they're trying to sell to, at least at a high level. But it's often pretty vague and centers around company information like industry, revenue, # of employees, and geography.

The problem with that approach is that sellers and marketers aren't trying to talk to companies; they're trying to talk to people. Here are some articles and resources to help you learn more about how to develop buyer personas that can help your organization create products, services, and sales and marketing strategies that resonate deeply with your ideal profitable customer.

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Vlog #1 - The Adventure Begins!

Posted by Krista Moon on November 2, 2017

I recently started a vlog on my Krista Moon YouTube channel called “Marketing Mom Memoir.” I committed to 30 vlogs in 30 days. It's a big, scary undertaking, but here's why I'm embarking on this adventure.

Lately, YouTube has become my go-to source for all my educational, inspirational, personal development, and entertainment needs. I'm turning to it multiple times per day. I'm finding channels I can't live without or that I gravitate to regularly. I really love it!

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3 Timeless Ways to Increase Your Google Ranking

Posted by Krista Moon on October 23, 2017

The first place most people go to find the products or services they need is Google. At a minimum, Google is the new phone book. For example, if I wanted to find out where I could purchase dry ice for a party I was having, I would type in, “Dry ice, Saginaw.” I’ll scan the first page and pick the most convenient and trust-worthy looking company.

Google also helps buyers self-educate early in the sales cycle — before they’re ready to talk to a vendor or sales rep. For example, if I was searching for information about types of office layout design, that could signal I’m considering an office renovation.

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[Video] Business Impact of a Bad Contact Database

Posted by Krista Moon on October 19, 2017

There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.

If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.

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[Video] What is Growth Driven Website Design?

Posted by Krista Moon on October 10, 2017

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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