Moon Marketing Blog

Articles by Krista Moon

Krista Moon

Krista Moon is the Founder of Moon Marketing and specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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What Are the Most Important Business Metrics for Your Company?

 Krista Moon    May 19, 2019

What are you going to measure to know if you’re making progress or not? If you start reading any articles about metrics (inbound marketing metrics that is), they all talk about the same stuff: website traffic, keyword performance, blog views, call-to-action click through rate, visit-to-lead conversion rate, and lead-to-customer conversion rate, just to name a few.

Those metrics are indicators of success, so you need to look at them. But, from a high level, what are 1-2 key business metrics that will make you feel really good about the progress you made this year?

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3 Ways to Ease the Burden of Blogging

 Krista Moon    May 13, 2019

The thought of sitting down, hashing out ideas and forming them into a blog post for your business blog is daunting. It's so hard to find the time and make it a priority! I even struggle myself: do I do client work or my own blog?

For example, as I'm writing this, I feel a lot of pressure because I have a meeting tomorrow that I HAVE to prepare for. Technically, I should be doing that right now. Instead, I'm writing this blog because I know it is a critical part of my business growth strategy.

So that begs the question: how do you find time to blog in an already over-worked schedule? Here are 3 ways you can ease the burden and make blogging easier.

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Example of Company-Centric vs. Customer-Centric Content

 Krista Moon    May 8, 2019

When I evaluate an organization's blog, I scan through their titles, topics, and articles to find out what they think is important to discuss or share. It's easy to spot company-centric content, which is information about the organization (who they are and what they do), vs. customer-centric content, which pertains directly to the concerns of the target buyer. Here is an overview of each approach, and how they relate to the sales process.

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The Benefits of Blogging for Business Leaders

 Krista Moon    May 6, 2019

I evaluate a lot of company websites and their online presence. The first few things I look for are whether or not they have a blog, if the articles lean more company-centric or customer-centric, and who the authors are.

The Internet is flooded with content. Not every article is going to be a hit, but posts that are interesting and compelling to the right audience can drive website traffic and leads for years. The best articles usually come from people in the trenches: business leaders and industry experts who are actively working in the field. They bring unique insights, advanced learning, and fresh perspectives that drive the conversation forward.

In the following articles, I explored some of the important benefits businesses realize when leaders engage in the blogging process. When you read the titles, you may think they contain the same information. But each blog has a slightly different take. Check them out! Comment below and share what you think about blogging.

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Why Blogging Should Be Your #1 Marketing Priority

 Krista Moon    May 1, 2019

One of the first priorities of your company’s marketing strategy should be to develop a process for blogging. From a technical perspective, blogging helps you get found online. It increases the number of web pages on your website (the more web pages, you have the more chances you have to get found) and increases SEO mojo. That’s definitely important stuff, but buyers don’t really care about that. The main reason to blog is to provide your prospects with the information they need as they travel through the decision making process.

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4 Quick and Easy Ways for Business Leaders to Blog

 Krista Moon    April 25, 2019

Blogging is a profitable marketing tactic that companies from all industries can use to attract and engage target buyers. The two biggest questions marketing executives have to answer when planning their blog strategy are 1) what will they write about, and 2) who will write the articles.

The best blog articles come from people within your organization that have deep industry expertise. Unfortunately, most internal experts or other potential blog contributors don’t have time to write, don’t like to write, or don’t know what to write about. It’s not part of the corporate culture, and they’ve never done anything like that before.

The good news is that there are processes you can implement to simplify the content creation process and make blogging the norm within your organization. Business leaders will be able to quickly create quality blogs that build a following, generate leads, and help salespeople sell.

Here are four ways to create blog articles without having to agonize over the writing process:

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Why Blogging Is Important for Business Growth

 Krista Moon    April 15, 2019

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. But even more importantly, it requires strong leadership to create a culture shift to get key employees to commit to sharing their expertise and experiences in a blog format. (Side note: I'm not suggesting they have to write articles, but good blogging requires their participation.)

Is blogging really worth the investment? Well, let's see...

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Hiring a Blog Writer: Will You Lose Your Voice?

 Krista Moon    April 10, 2019

One of the main concerns I hear about hiring a blog writer is that people are afraid they’ll lose their voice – that the articles won’t accurately reflect their own thoughts, opinions, and expertise. Truthfully, that could potentially happen, but it doesn’t have to! Read more to find out two approaches you can take to hiring a writer.

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3 Reasons Why Salespeople Should Start Creating Blog Articles

 Krista Moon    April 3, 2019

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. However, when sales and marketing align around the content strategy, the return on investment goes way up. Here are 3 reasons why sellers should be part of the blogging process, either by helping to craft articles or by guiding the content strategy.

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4 Marketing Metrics I’m Addicted To

 Krista Moon    March 27, 2019

I’m addicted to marketing metrics. Once I complete a marketing activity, like post a blog, launch an email, or promote an ebook, I’m desperate to find out if my efforts are paying off.

Here are 4 marketing metrics that I check daily. I try to only look once per day so I can stay focused on other things, but I often find myself checking them whenever I have a free moment!

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