Moon Marketing Blog

Articles by Krista Moon

Krista Moon

Krista Moon is the Founder of Moon Marketing and specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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7 Things to Expect from Any Outsourced Marketing Agency You Hire

 Krista Moon    June 26, 2019

Hiring an outsourced marketing agency is a big decision. It’s not much different than hiring an internal person. These are people you’re going to work with to get important work done, and you want to ensure they’re capable and a good fit.

While there’s no question that each agency is unique and brings different skills and resources to the table, here are 7 things you should expect from any outsourced agency you hire.

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How Often Should You Send Email Newsletters?

 Krista Moon    June 20, 2019

I was talking with a client recently, and she told me an interesting story. She said people frequently email her to share that they really enjoy her daily email newsletter. Which is great, except for one thing: She only emails newsletters once or twice per week, not daily!

When she replies to thank them and shares that she only sends newsletters a couple of times per week, her readers are surprised. They really thought they were getting an email from her every day.

When I heard this story, it got me thinking about what this actually meant.

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What Email Marketing is Really About

 Krista Moon    June 18, 2019

Sometimes I go an unsubscribe spree - I unsubscribe from almost every newsletter that comes into my email inbox. Even emails I like to read. After a while, I just get too many, and it becomes overwhelming. I never read half of them anyway. I hit the “select all,” quickly scan to see if anything stands out, then hit “delete.”

I tell my clients that email marketing is a crucial part of a business growth strategy. And here I am, opting out after opting out. So what's the deal? Is email marketing important or not? Here's my philosophy on what email marketing is really about.

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Fundamental Newsletter Strategy for Sales and Marketing Teams

 Krista Moon    June 13, 2019

There’s often minimal communication between sales and marketing teams about their corporate newsletter strategy. Publishing email newsletters is typically seen as a ‘marketing’ function, which couldn’t be further from the truth.

Email marketing is meant to build brand awareness, but it serves an even more important role: to support sales prospecting efforts. After all, the contacts on your email list are the same people that sellers are actively trying to convert into customers.

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3 Timeless Ways to Increase Your Google Ranking

 Krista Moon    June 11, 2019

The first place most people go to find the products or services they need is Google. At a minimum, Google is the new phone book. For example, if I wanted to find out where I could purchase dry ice for a party I was having, I would type in, “Dry ice, Saginaw.” I’ll scan the first page and pick the most convenient and trust-worthy looking company.

Google also helps buyers self-educate early in the sales cycle — before they’re ready to talk to a vendor or sales rep. For example, if I was searching for information about types of office layout design, that could signal I’m considering an office renovation.

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15 Newsletter Examples for Your Email Marketing Plan

 Krista Moon    June 6, 2019

It’s true that most of our email boxes are overflowing. We can’t keep up. Email marketing is becoming increasingly noisy, which is why we need to make sure we’re marketing across multiple channels to get maximum exposure to our target buyer.

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Do This to Get Over the Hump of Starting a Blog

 Krista Moon    June 4, 2019

There are a lot of savvy business leaders and industry experts out there that don’t blog. Unfortunately, their hard-earned “intellect” is not being used to its full potential.

For a company blog to be a profitable investment, leaders and experts from across the organization need to take ownership and participate. Prospects and customers don’t want to read boring blogs that anyone could write by doing a little research online. They want to hear real stories, experiences, and ideas from experts in the field.

Blogging is a long-game strategy that takes practice, dedication, and patience, so it can be easy to put off. But the longer you wait to get started, the longer it will take to get results. (And the more time your competitors have to steal your thunder!)

Here are a few ideas to get over the hump and start blogging now.

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What Are the Most Important Business Metrics for Your Company?

 Krista Moon    May 19, 2019

What are you going to measure to know if you’re making progress or not? If you start reading any articles about metrics (inbound marketing metrics that is), they all talk about the same stuff: website traffic, keyword performance, blog views, call-to-action click through rate, visit-to-lead conversion rate, and lead-to-customer conversion rate, just to name a few.

Those metrics are indicators of success, so you need to look at them. But, from a high level, what are 1-2 key business metrics that will make you feel really good about the progress you made this year?

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3 Ways to Ease the Burden of Blogging

 Krista Moon    May 13, 2019

The thought of sitting down, hashing out ideas and forming them into a blog post for your business blog is daunting. It’s so hard to find the time and make it a priority! I even struggle myself: do I do client work or my own blog?

For example, as I’m writing this, I feel a lot of pressure because I have a meeting tomorrow that I HAVE to prepare for. Technically, I should be doing that right now. Instead, I’m writing this blog because I know it is a critical part of my business growth strategy.

So that begs the question: how do you find time to blog in an already over-worked schedule? Here are 3 ways you can ease the burden and make blogging easier.

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Example of Company-Centric vs. Customer-Centric Content

 Krista Moon    May 8, 2019

When I evaluate an organization's blog, I scan through their titles, topics, and articles to find out what they think is important to discuss or share. It's easy to spot company-centric content, which is information about the organization (who they are and what they do), vs. customer-centric content, which pertains directly to the concerns of the target buyer. Here is an overview of each approach, and how they relate to the sales process.

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