Moon Marketing Blog

Articles by Krista Moon

Krista Moon

Krista Moon is the Founder of Moon Marketing and specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

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A Straightforward 10 Question Marketing Plan

Posted by Krista Moon on November 15, 2018

Business and marketing leaders often struggle to find time to step back from the daily grind and create comprehensive sales and marketing plans. Sometimes the pressure to get things done as fast as possible leads to throwing tactics out there just to keep up the pretense of forward motion.

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Building Blocks of a Strong Marketing Foundation

Posted by Krista Moon on November 11, 2018

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

The best way to consistently meet your business growth objectives is to make sure you have a solid foundation from which to build. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.

In this article, I outlined 16 building blocks of a strong sales and marketing foundation. Do you have the skills, resources, budget, and plan ready to drive growth in 2019?

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Example of a Full Digital Marketing Plan and Projected Budget

Posted by Krista Moon on November 6, 2018

“The future is not something we enter. The future is something we create.” ~ Leonard I. Sweet

Most business and marketing leaders know they need to include digital marketing as part of their 2019 business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They're often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

The most effective approach is consistent and holistic. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their 2019 goals. I also included an example of how much it would cost and how you can create a realistic budget for your organization. Check it out, and if you have feedback or want to share some of your digital marketing successes, please comment with us below.

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How Much Do Small Businesses Spend On Marketing?

Posted by Krista Moon on October 30, 2018

You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. You also know that good marketing isn't cheap. It's scary because you're thinking of increasing expenses, but you don't have a clear vision of what you'll get in return.

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Resources for Creating a Marketing Strategy for Your Organization

Posted by Krista Moon on September 17, 2018

Every company has a sales and marketing plan, but more often than not there are gaps, missing pieces, and weak spots. Here are some articles and resources that can help you deepen your understanding of sales & marketing strategy development and determine if your current plan is working to its full potential to meet your business growth objectives.

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Example of Bad Website Copy

Posted by Krista Moon on September 4, 2018

I was doing some research on a prospect recently and had to chuckle a little when I read their website home page. It had all the “fluff” words that I (and most website visitors!) abhor. If your website copy sounds like this, it's time to invest in a professional website copywriter:

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Top 4 Skill Sets Required to Create Content That Gets Results

Posted by Krista Moon on August 21, 2018

Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and, bad content is worse than no content, so it has to be good.

When I first started inbound marketing, I was trying to create everything by myself. I quickly realized that was inefficient and expensive. That may sound counter-intuitive: how can it be MORE expensive to do it yourself vs. hiring someone? That's easy - if I'm doing jobs that I'm really not skilled for, it takes me longer and doesn't turn out as well, so I don't get the best results over time.

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Resource Library for Writing Prospecting Emails

Posted by Krista Moon on August 7, 2018

One of the most popular things salespeople search for is information about how to write prospecting emails. And it’s no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I’ve seen in one post.

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How to Create Content That Helps Salespeople Sell

Posted by Krista Moon on July 24, 2018

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radar and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

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Typography Examples and Best Use Cases [Infographic]

Posted by Krista Moon on July 10, 2018

Typography is a core element of your brand. The right font attracts readers, helps define the visual representation of your company, and makes your content more interesting and readable. Deciding which font to use can be confusing because there are so many options to choose from! In this infographic, you’ll see typography examples from a variety of brands along with recommendations for best use cases.

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