Moon Marketing Blog

Articles by Krista Moon

Krista Moon

Krista Moon is the Founder of Moon Marketing and specializes in digital marketing strategies that deliver qualified sales leads. She delivers thousands of leads to small businesses by helping them get discovered, build a following, and become thought leaders in their industry.

Find me on:

The Benefits of Blogging for Business Leaders

 Krista Moon    May 6, 2019

I evaluate a lot of company websites and their online presence. The first few things I look for are whether or not they have a blog, if the articles lean more company-centric or customer-centric, and who the authors are.

The Internet is flooded with content. Not every article is going to be a hit, but posts that are interesting and compelling to the right audience can drive website traffic and leads for years. The best articles usually come from people in the trenches: business leaders and industry experts who are actively working in the field. They bring unique insights, advanced learning, and fresh perspectives that drive the conversation forward.

In the following articles, I explored some of the important benefits businesses realize when leaders engage in the blogging process. When you read the titles, you may think they contain the same information. But each blog has a slightly different take. Check them out! Comment below and share what you think about blogging.

Read More

Why Blogging Should Be Your #1 Marketing Priority

 Krista Moon    May 1, 2019

One of the first priorities of your company’s marketing strategy should be to develop a process for blogging. From a technical perspective, blogging helps you get found online. It increases the number of web pages on your website (the more web pages, you have the more chances you have to get found) and increases SEO mojo. That’s definitely important stuff, but buyers don’t really care about that. The main reason to blog is to provide your prospects with the information they need as they travel through the decision making process.

Read More

4 Quick and Easy Ways for Business Leaders to Blog

 Krista Moon    April 25, 2019

Blogging is a profitable marketing tactic that companies from all industries can use to attract and engage target buyers. The two biggest questions marketing executives have to answer when planning their blog strategy are 1) what will they write about, and 2) who will write the articles.

The best blog articles come from people within your organization that have deep industry expertise. Unfortunately, most internal experts or other potential blog contributors don’t have time to write, don’t like to write, or don’t know what to write about. It’s not part of the corporate culture, and they’ve never done anything like that before.

The good news is that there are processes you can implement to simplify the content creation process and make blogging the norm within your organization. Business leaders will be able to quickly create quality blogs that build a following, generate leads, and help salespeople sell.

Here are four ways to create blog articles without having to agonize over the writing process:

Read More

Why Blogging Is Important for Business Growth

 Krista Moon    April 15, 2019

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. But even more importantly, it requires strong leadership to create a culture shift to get key employees to commit to sharing their expertise and experiences in a blog format. (Side note: I'm not suggesting they have to write articles, but good blogging requires their participation.)

Is blogging really worth the investment? Well, let's see...

Read More

Hiring a Blog Writer: Will You Lose Your Voice?

 Krista Moon    April 10, 2019

One of the main concerns I hear about hiring a blog writer is that people are afraid they’ll lose their voice – that the articles won’t accurately reflect their own thoughts, opinions, and expertise. Truthfully, that could potentially happen, but it doesn’t have to! Read more to find out two approaches you can take to hiring a writer.

Read More

3 Reasons Why Salespeople Should Start Creating Blog Articles

 Krista Moon    April 3, 2019

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. However, when sales and marketing align around the content strategy, the return on investment goes way up. Here are 3 reasons why sellers should be part of the blogging process, either by helping to craft articles or by guiding the content strategy.

Read More

4 Marketing Metrics I’m Addicted To

 Krista Moon    March 27, 2019

I’m addicted to marketing metrics. Once I complete a marketing activity, like post a blog, launch an email, or promote an ebook, I’m desperate to find out if my efforts are paying off.

Here are 4 marketing metrics that I check daily. I try to only look once per day so I can stay focused on other things, but I often find myself checking them whenever I have a free moment!

Read More

Why Blog?

 Krista Moon    March 23, 2019

Every morning I check my email box, and it’s full of articles about a variety of topics. I go to my LinkedIn home page, and I’m bombarded with more articles. There’s no way on God’s green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won’t your articles just get ignored like the zillions of other articles do?

Read More

Why Direct Traffic Analytics Are Misleading

 Krista Moon    March 17, 2019

A common goal of sales and marketing campaigns is to get people to the website. Analyzing where your website traffic is coming from can provide important insights about how potential customers are responding to your efforts. While you might think that should be a pretty simple measurement to take, it’s not always so black and white.

Read More

8 Characteristics of a Top-Notch Company Blog [Infographic]

 Krista Moon    February 21, 2019

When done correctly, a company blog is the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

More and more companies are beginning to invest in blogging, but they often have gaps and weaknesses that hold them back from getting positive results. Company blogs that consistently deliver real business value share the following eight characteristics. How does your blog strategy stack up?

Read More

Subscribe to Get New Articles

Stay Connected

Popular Articles