Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and, bad content is worse than no content, so it has to be good.
When I first started inbound marketing, I was trying to create everything by myself. I quickly realized that was inefficient and expensive. That may sound counter-intuitive: how can it be MORE expensive to do it yourself vs. hiring someone? That's easy - if I'm doing jobs that I'm really not skilled for, it takes me longer and doesn't turn out as well, so I don't get the best results over time.