Moon Marketing Blog

Articles by Lee Madaus


Know Your Audience Through Curating Content

 Lee Madaus    June 3, 2015

If you ask any stand up comedian what the most difficult part of his or her job is, they might say, “Reading the room.”

This phrase refers to the comedian's ability to analyze information from the audience and use that information to improve their act. They have to be able to perceive what jokes people are loving and what jokes aren't hitting the mark, so they can factor that into the rest of the set.

On a base level, inbound marketing has to be able to do the exact same thing.

Just like a comedian, a marketer has to to know what their audience will be into and what they will likely ignore. It makes sense if you think about it: you can't appeal to an audience that you don't understand.

So what is the best way to understand what your readers want? To many inbound marketers, it's content curation.

Simply put, content curation is finding and sharing articles with your audience. What exactly does that mean to a business owner? It means that if you know how to curate valuable content and analyze your audience's response, then you can learn what interests your current readers and what can potentially attract new ones.

Read More

4 Types of Logos That Express Your Brand's Vision

 Lee Madaus    April 1, 2015

The importance of a quality logo is obvious: it's the first thing people associate with your company. Despite this, many companies have messy, confusing logos that don't attract attention. A base knowledge of 4 types of logos can help you understand how different styles function. More importantly, it can help you decide which logo type will express your brand's vision.

These are 4 logo styles that are most commonly used. While you look through the list, think about what styles stand out to you the most, and how each style might change how you brand your company.

Read More

Writing Tip: Create an Outline First

 Lee Madaus    January 20, 2015

Want to have some good content for your website but dread writing? Don't worry, you're not the only one.

A great way to get past the hump is to start with an outline. It will help shape what you want to say, see the flow of the messaging, and make it much easier to draft the rest of the document.

A good outline has direction and purpose. It outlines your main ideas and doesn't stray off-topic. Here are 2 writing tips that can help you use outlining to develop an idea into a workable piece of content.

Read More

3 Approaches to Drafting Digital Content

 Lee Madaus    January 8, 2015

Drafting digital content can get really stressful. You’re sorting out all of your ideas, sorting how to express them clearly, and your always worried about proofreading for errors. The biggest issue that I see with drafting is a lack of focus. This issue can be alleviated if you can piece together a drafting approach.

Read More
 Newer All Articles Older 

Subscribe to Get New Articles

Stay Connected

Popular Articles