Moon Marketing Blog

Why Blog?

 Krista Moon    March 23, 2019

Every morning I check my email box, and it’s full of articles about a variety of topics. I go to my LinkedIn home page, and I’m bombarded with more articles. There’s no way on God’s green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won’t your articles just get ignored like the zillions of other articles do?

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Why Direct Traffic Analytics Are Misleading

 Krista Moon    March 17, 2019

A common goal of sales and marketing campaigns is to get people to the website. Analyzing where your website traffic is coming from can provide important insights about how potential customers are responding to your efforts. While you might think that should be a pretty simple measurement to take, it’s not always so black and white.

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8 Characteristics of a Top-Notch Company Blog [Infographic]

 Krista Moon    February 21, 2019

When done correctly, a company blog is the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

More and more companies are beginning to invest in blogging, but they often have gaps and weaknesses that hold them back from getting positive results. Company blogs that consistently deliver real business value share the following eight characteristics. How does your blog strategy stack up?

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Email Marketing: Prospecting vs. Spamming

 Krista Moon    February 10, 2019

When I talk about email marketing, the first thing most people claim is that they get too much email. While that's probably true, it's still one of the most powerful ways to engage potential customers.

When people mark email as spam, it's because they never asked to get the email and it adds no value to them. The definition of spamming is "send the same message indiscriminately to (large numbers of recipients) on the Internet." At first glance, you might think all email marketing is spam because you're sending to large numbers of recipients, and likely not all of the people on your list have opted-in on their own.

The key word to look at in the definition of spam though is "indiscriminately." It means "in a random manner" or "in a way that does not show care or judgment." Creating a customer-centric email strategy that focuses on adding value to the reader will have a much less likelihood of being considered spam.

Here are five ways to create a non-spammy email marketing program that effectively supports the sales process.

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HubSpot vs. WordPress

 Krista Moon    January 25, 2019

Many of my customers use WordPress when we first begin our engagement. I've tried and tried to do inbound marketing on WordPress, and it hasn't worked out for me yet. I spend more time dorking around with technology than actual marketing. On top of that, I don't get all of the functionality I need and my efficiency and effectiveness decrease dramatically.

People think that WordPress is “free.” Yes, it is true that it doesn't have a subscription fee or anything like that. However, time is money. Would you rather spend money on implementing WordPress plug-ins and creating workarounds to make it sort of do what you want, or on designing and implementing marketing campaigns that can actually drive business results?

If you want to do inbound marketing (meaning blogging, email marketing, social media, lead generation, and the like), we recommend our clients - large and small - migrate fully from WordPress to HubSpot. Here's why:

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Easy Blog Ideas for Salespeople

 Krista Moon    January 18, 2019

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

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What is Content?

 Krista Moon    December 27, 2018

Here’s an analogy: The main reason you go to a networking event is to meet people and get to know them. You don’t sit in a corner by yourself checking emails on your phone with your head down (at least you shouldn’t be!). You’re working the room, introducing yourself to people and getting to know them by asking thought-provoking questions.

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Resources for Exploring Growth-Driven Website Design

 Krista Moon    December 12, 2018

Website projects can seem inordinately expensive and overwhelming. But it doesn't have to be that way! Here are some articles and resources that can deepen your understanding of growth-driven design: a new approach that helps you affordably create an online presence that continuously drives website traffic, engages potential customers, and converts more visitors into qualified sales leads. If you want to improve results from your site, then this article is for you.

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A Straightforward 10 Question Marketing Plan

 Krista Moon    November 15, 2018

Business and marketing leaders often struggle to find time to step back from the daily grind and create comprehensive sales and marketing plans. Sometimes the pressure to get things done as fast as possible leads to throwing tactics out there just to keep up the pretense of forward motion.

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Building Blocks of a Strong Marketing Foundation

 Krista Moon    November 11, 2018

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

The best way to consistently meet your business growth objectives is to make sure you have a solid foundation from which to build. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.

In this article, I outlined 16 building blocks of a strong sales and marketing foundation. Do you have the skills, resources, budget, and plan ready to drive growth in 2019?

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