Moon Marketing Blog

Resource Library for Writing Prospecting Emails

Posted by Krista Moon on August 7, 2018

One of the most popular things salespeople search for is information about how to write prospecting emails. And it’s no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I’ve seen in one post.

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How to Create Content That Helps Salespeople Sell

Posted by Krista Moon on July 24, 2018

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radar and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

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Typography Examples and Best Use Cases [Infographic]

Posted by Krista Moon on July 10, 2018

Typography is a core element of your brand. The right font attracts readers, helps define the visual representation of your company, and makes your content more interesting and readable. Deciding which font to use can be confusing because there are so many options to choose from! In this infographic, you’ll see typography examples from a variety of brands along with recommendations for best use cases.

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#1 LinkedIn Mistake Most People Make That Destroys Sales Opportunities

Posted by Krista Moon on June 26, 2018

I recently needed to source a graphic designer for my company, so the first place I turned to was LinkedIn. I wanted to find out who in my network was a freelancer or owned a design company that could potentially help me. It just makes sense that I would turn to LinkedIn before doing a random Google search. After all, I’d rather do business with someone from my network than a complete stranger.

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Sales and Marketing Processes That'll Make Your Business Great Again

Posted by Krista Moon on June 12, 2018

When I first started doing marketing and lead generation, I used to worry about being able to drive leads for my clients. I've since learned that that's the easy part! As long as I'm doing enough activity, like blogging, email marketing, and social media, I'll get people to the website. And if I'm creating the right content, I'll be driving the right people to the site. Cool! Job done, right? Wrong.

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3 Tips for Creating a Strategic Prospecting Plan

Posted by Krista Moon on May 29, 2018

Getting sales meetings with new prospects is not easy. They have no idea who you are, are overwhelmed with work, can't imagine taking on another project, and are happy with the status quo. It takes tremendous effort to get prospects to understand the benefit of making a change, and then getting them to actually move forward with a new idea.

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3 Reasons Why People Unsubscribe From Emails

Posted by Krista Moon on May 15, 2018

When I talk to business owners (and some marketers) about email marketing, the first thing they say is “I don’t want to send too much email to my list. I just want to do once a quarter, or once a month.” People are very protective of their inbox. They’re already overloaded with work and overwhelmed with the amount of information flowing their way.

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Email Attrition Happens, but It’s Not All Bad

Posted by Krista Moon on May 1, 2018

There’s no denying it: every time you send an email newsletter to your list, the number of subscribers you have goes down. In the world of email marketing, we call it your email attrition. You can’t prevent email attrition; it’s going to happen no matter what you do. Typically, companies lose approximately 25% of their email list every year. On the surface, that sounds pretty bad! But it’s actually not.

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Choosing the Right Fonts: Understanding Typography Basics [Infographic]

Posted by Krista Moon on April 17, 2018

You might think that understanding typography is only important for a graphic designer, but everyone uses fonts. In the business world, executives and sellers frequently have to put together presentations, proposals, business plans, and more - and they don’t always have the luxury of having a graphic designer at the ready to help them.

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Core Values: Fluffy B.S. or Competitive Advantage?

Posted by Krista Moon on April 14, 2018

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can frankly seem like fluffy B.S., especially when everyone and their brother talks about the same things: great customer service, team player, integrity, etc.

If not done right, they can easily end up sounding like familiar platitudes.

I didn’t spend a lot of time thinking about core values myself, actually, until I started reading some popular business books – they all talk about them. It got me wondering if I was missing a key element in the development of Moon Marketing.

Daniel Cable’s description of core values in his book, Change to Strange, Create a Great Organization by Building a Strange Workforce, really got my wheels turning. He starts off by saying:

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