Resources for Creating a Marketing Strategy for Your Organization

Posted by Krista Moon on September 17, 2018

Resources for Creating a Marketing Strategy for Your Organization

Every company has a sales and marketing plan, but more often than not there are gaps, missing pieces, and weak spots. Here are some articles and resources that can help you deepen your understanding of sales & marketing strategy development and determine if your current plan is working to its full potential to meet your business growth objectives.

The Basics

The goal of a marketing strategy is to create a plan that will get you the highest return on investment, outline the required resources to get the work done, and define a realistic budget. Once the plan laid out, you can make a more informed decision about your next steps.

Templates and Tools

Videos

Setting Smart Goals

Setting goals isn’t always easy. Setting SMART goals will help you define your ideas, focus your efforts, use your time and resources productively, and achieve the results you want. SMART goals will give you the focus and motivation you need to achieve your objectives.

Templates and Tools

Videos

Creating a Marketing Budget

You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. Determining what percent of your current total revenue you should spend on marketing isn't easy.

Templates and Tools

Videos

Defining Your Buyer Personas

What is a buyer persona? It’s the fictionalized characterization of your best customers based on information about them and how they use your product or service. Knowing your buyer personas will allow you to personalize your marketing initiatives to attract them. Visit my Resources for Creating Buyer Personas page for more information on defining buyer personas.

Building a High-Performance Team

In order to build a successful business, you need to have the right people on your team. When it comes to choosing the best person to help lead your marketing efforts, it can be a real challenge to know what skill sets and experience to look for.

Videos

Outsourcing vs. In-House

There is no magic formula to tell you when you should outsource your marketing or keep it in-house. There are some key factors to consider when making your decision. Every organization is different; it comes down to what will work best for yours.

Worksheets & Guides

Videos

Marketing Project Management

Now that you have your strategy in place it is important to keep it working effectively for you. If you have spent countless billable hours creating your strategy, you don’t want to find out at the end of the year that it didn’t produce the results you want.

Worksheets & Guides

Videos

YouTube Videos

My favorite way to learn about new topics is to watch/listen to YouTube videos. I put together this marketing strategy playlist so you can listen in the car, walking the dog, making dinner, working out, etc. There’s always time to learn!

If you have any marketing strategy development resources you think should be added to this list, please send them to us!

Marketing Budget & Action Plan Objective data and analysis to help you quickly  and confidently create sales and marketing plans that drive the best results.  Request a Free Action Plan

Comments

Subscribe to Email Updates

Stay Connected

Recent Posts