Resources for Creating Buyer Personas

Posted by Krista Moon on November 8, 2017

Resources for Creating Buyer Personas

Most organizations understand who they're trying to sell to, at least at a high level. But it's often pretty vague and centers around company information like industry, revenue, # of employees, and geography. The problem with that approach is that sellers and marketers aren't trying to talk to companies; they're trying to talk to people.

Here are some articles and resources to help you learn more about how to develop buyer personas that can help your organization create products, services, and sales and marketing strategies that resonate deeply with your ideal profitable customer.

What are Buyer Personas?

Why are Buyer Personas Important?

Tools and Templates for Creating Buyer Personas

Free Buyer Persona Worksheet

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