Moon Marketing Blog

Analytics

Why Direct Traffic Analytics Are Misleading

Posted by Krista Moon on September 28, 2017

A common goal of sales and marketing campaigns is to get people to the website. Analyzing where your website traffic is coming from can provide important insights about how potential customers are responding to your efforts. While you might think that should be a pretty simple measurement to take, it’s not always so black and white.

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Are You Monitoring Your Sales Metrics or Just Winging It?

Posted by Krista Moon on September 15, 2016

I was watching The Profit the other day, and Marcus Lemonis said something that I also feel strongly about:

"If you don't know your numbers, you don't know your business. If you can't track what's selling or not selling, you can't do any forecasting to build inventory. You can't even monitor trends or customer behavior. You have no shot at success."

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Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Posted by Krista Moon on May 20, 2016

Blogging and email marketing are increasingly becoming standard practices for businesses of all shapes and sizes. Creating content and sending messages is very easy now-a-days, which puts us in the midst of a never-ending data explosion.

Videos, articles, chats, streams, texts, emails, pictures…With so much content available, people have to pick and choose very carefully what they want to give time to. Only content that is relevant to the issues, thoughts, or concerns a reader has will get noticed, and only content that adds value in some way will get their time.

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What Are the Most Important Business Metrics for Your Company?

Posted by Krista Moon on January 30, 2015

The new year is under way. Now's the time to solidify what you're going to measure to know if you're making progress or not. If you start reading any articles about metrics (inbound marketing metrics that is), they all talk about the same stuff:

  • website traffic, keyword performance, conversion rates, blog views, call-to-action
  • performance, visit-to-lead conversion rate, lead-to-customer conversion rate, blah blah blah.

Ok, I know those metrics are indicators of success, so you need to look at them. But, from a high level, what are 1-2 key business metrics that will make you feel really good about the progress you made this year?

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Example of Marketing Mistakes That Can Sink Your Company Growth

Posted by Krista Moon on July 9, 2014

I was recently contacted by a company that needed some help fixing a problem they were having with their marketing. When I looked at their analytics, I was quite shocked. This is what I saw:

*Disclaimer: Moon Marketing was not involved in these results!

My contact (we'll call her Sally) said that things were going pretty smoothly, but about a year-and-a-half ago they decided to take it up a notch. They hired a company to help them with their marketing strategies, including blogging and social media.

Sally was expecting things to increase at a faster rate, but unfortunately the scale tilted the wrong way. What the heck happened?

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How to Avoid These Common Website Form Mistakes

Posted by Krista Moon on June 29, 2014

The main way to generate leads online is to put forms on your website. It goes beyond the "contact" form. Anytime you have a valuable content offer to share with your target audience, you can ask for information in order to download it.

The data you collect on the forms can be used to guide prospects through the buyer journey. You can use it to properly qualify leads to either send them to the appropriate sales rep or put them back in the bucket for more lead nurturing.

If you collect the right information about your prospects in the right way, you can use it to create targeted messaging that will keep the sales momentum going. However, I frequently see mistakes on website forms that make the data collected very difficult or impossible to use.

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Example of Blog Results: Month 3

Posted by Krista Moon on April 9, 2014

This is the monthly marketing report for my 3rd month of consistent inbound marketing activities for Moon Marketing.

My biggest take away this month is that I need to focus more on some of my tracking methods.

For example, I tracked my prospecting and social media hours differently in March than I did in February, so now I can't compare the numbers effectively. Oops!

Analyzing your results is a critical exercise for many reasons. Not only does it tell you how you're progressing toward your goals, it develops critical thinking about your processes and how to improve.

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Example of Blog Results: Month 2

Posted by Krista Moon on March 3, 2014

Last summer I decided to take my business to the next level and do for myself what I do for my clients. I spent a lot of time creating my website, and by January 2014 was ready to start marketing.

I had a really good start in January (view the report), and February has seen even greater gains.

Read on to find out what kind of results I got from my efforts so far.

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Example of Blog Results: Month 1

Posted by Krista Moon on February 3, 2014

As an inbound marketer, I know that blogging is a critical part of creating a strong online presence and generating leads.

But you know the old saying: "You can tell a cobbler by his shoes." For too long I focused on my clients' inbound marketing strategies and let mine fall to the wayside.

I recently decided to take my business to the next level and make my inbound strategy as important as my clients.

Read on to learn what I did to start a blog and the results I achieved after the first month.

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4 Marketing Metrics I'm Addicted To

Posted by Krista Moon on January 29, 2014

I'm addicted to marketing metrics. Once I complete a marketing activity, like post a blog, launch an email, or promote an ebook, I'm desperate to find out if my efforts are paying off.

Here are 4 marketing metrics that I check daily. I try to only look once per day so I can stay focused on other things, but I often find myself checking them whenever I have a free moment!

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