Moon Marketing Blog

Analytics

What Are the Most Important Business Metrics for Your Company?

 Krista Moon    May 19, 2019

What are you going to measure to know if you’re making progress or not? If you start reading any articles about metrics (inbound marketing metrics that is), they all talk about the same stuff: website traffic, keyword performance, blog views, call-to-action click through rate, visit-to-lead conversion rate, and lead-to-customer conversion rate, just to name a few.

Those metrics are indicators of success, so you need to look at them. But, from a high level, what are 1-2 key business metrics that will make you feel really good about the progress you made this year?

Read More

4 Marketing Metrics I’m Addicted To

 Krista Moon    March 27, 2019

I’m addicted to marketing metrics. Once I complete a marketing activity, like post a blog, launch an email, or promote an ebook, I’m desperate to find out if my efforts are paying off.

Here are 4 marketing metrics that I check daily. I try to only look once per day so I can stay focused on other things, but I often find myself checking them whenever I have a free moment!

Read More

Why Direct Traffic Analytics Are Misleading

 Krista Moon    March 17, 2019

A common goal of sales and marketing campaigns is to get people to the website. Analyzing where your website traffic is coming from can provide important insights about how potential customers are responding to your efforts. While you might think that should be a pretty simple measurement to take, it’s not always so black and white.

Read More

Ebook Cover Examples, Over 50% Lead Conversion Rates

 Krista Moon    November 12, 2017

One of the most critical elements that can impact the effectiveness of your ebook is its visual representation. If it's formatted poorly and looks unprofessionally prepared, it makes you look poor and unprofessional.

The old saying "you can't judge a book by it's cover" may be true, but the reality is that great covers and titles capture people's attention and makes them want to download your ebook.

Investing time and resources in creating in a good graphical representation of your content is critical.

Read More

Are You Monitoring Your Sales Metrics or Just Winging It?

 Krista Moon    September 15, 2017

I was watching The Profit the other day, and Marcus Lemonis said something that I also feel strongly about:

“If you don’t know your numbers, you don’t know your business. If you can’t track what’s selling or not selling, you can’t do any forecasting to build inventory. You can’t even monitor trends or customer behavior. You have no shot at success.”

Read More

Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

 Krista Moon    May 20, 2016

Blogging and email marketing are increasingly becoming standard practices for businesses of all shapes and sizes. Creating content and sending messages is very easy now-a-days, which puts us in the midst of a never-ending data explosion.

Videos, articles, chats, streams, texts, emails, pictures…With so much content available, people have to pick and choose very carefully what they want to give time to. Only content that is relevant to the issues, thoughts, or concerns a reader has will get noticed, and only content that adds value in some way will get their time.

Read More

Example of Marketing Mistakes That Can Sink Your Company Growth

 Krista Moon    July 9, 2014

I was recently contacted by a company that needed some help fixing a problem they were having with their marketing. When I looked at their analytics, I was quite shocked. This is what I saw:

*Disclaimer: Moon Marketing was not involved in these results!

My contact (we'll call her Sally) said that things were going pretty smoothly, but about a year-and-a-half ago they decided to take it up a notch. They hired a company to help them with their marketing strategies, including blogging and social media.

Sally was expecting things to increase at a faster rate, but unfortunately the scale tilted the wrong way. What the heck happened?

Read More

How to Avoid These Common Website Form Mistakes

 Krista Moon    June 29, 2014

The main way to generate leads online is to put forms on your website. It goes beyond the "contact" form. Anytime you have a valuable content offer to share with your target audience, you can ask for information in order to download it.

The data you collect on the forms can be used to guide prospects through the buyer journey. You can use it to properly qualify leads to either send them to the appropriate sales rep or put them back in the bucket for more lead nurturing.

If you collect the right information about your prospects in the right way, you can use it to create targeted messaging that will keep the sales momentum going. However, I frequently see mistakes on website forms that make the data collected very difficult or impossible to use.

Read More

Example of Blog Results: Month 3

 Krista Moon    April 9, 2014

This is the monthly marketing report for my 3rd month of consistent inbound marketing activities for Moon Marketing.

My biggest take away this month is that I need to focus more on some of my tracking methods.

For example, I tracked my prospecting and social media hours differently in March than I did in February, so now I can’t compare the numbers effectively. Oops!

Analyzing your results is a critical exercise for many reasons. Not only does it tell you how you’re progressing toward your goals, it develops critical thinking about your processes and how to improve.

Read More

Example of Blog Results: Month 2

 Krista Moon    March 3, 2014

Last summer I decided to take my business to the next level and do for myself what I do for my clients. I spent a lot of time creating my website, and by January 2014 was ready to start marketing.

I had a really good start in January (view the report), and February has seen even greater gains.

Read on to find out what kind of results I got from my efforts so far.

Read More

Subscribe to Get New Articles

Stay Connected

Popular Articles