Moon Marketing Blog

Blog Benefits

4 Ways Blogging Can Help You Sell

Posted by Krista Moon on August 17, 2017

Blogging is not just a marketing activity. When done correctly, it's the backbone of both the sales and marketing functions. Companies that understand and embrace this strategy use blog articles on the marketing side to increase awareness and get people to the website. Then, they use those same articles on the sales side to guide their active prospects through the sales process.

Here are 4 examples of how blogging can help you sell:

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Why Blogging Is Important for Business Growth

Posted by Krista Moon on August 15, 2017

Good, consistent blogging takes a lot of time, resources, and money to produce articles that your prospects will want to read. But even more importantly, it requires strong leadership to create a culture shift to get key employees to commit to sharing their expertise and experiences in a blog format. (Side note: I'm not suggesting they have to write articles, but good blogging requires their participation.)

Is blogging really worth the investment? Well, let's see...

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Why Blog?

Posted by Krista Moon on April 23, 2017

Every morning I check my email box, and it’s full of articles about a variety of topics. I go to my LinkedIn home page, and I’m bombarded with more articles. There’s no way on God’s green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won’t your articles just get ignored like the zillions of other articles do?

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Why Blogging Should Be Your #1 Marketing Priority

Posted by Krista Moon on May 14, 2014

One of the first priorities of your company's marketing strategy should be to develop a process for blogging. From a technical perspective, blogging helps you get found online. It increases the number of web pages on your website (the more web pages, you have the more chances you have to get found) and increases SEO mojo. That's definitely important stuff, but buyers don't really care about that. The main reason to blog is to provide your prospects with the information they need as they travel through the decision making process.

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3 Reasons Why Salespeople Should Start Creating Blog Articles

Posted by Krista Moon on January 12, 2014

For the majority of salespeople today, blogging is not a prospecting technique that is on their radar. Here's 3 reasons why it should be:

1. They Know the Sales Process Better Than Anyone

Salespeople are on the front lines with prospects and customers everyday. They have a wealth of information about what's going on in the industry, what's working, what's not working, and what their customers need to be successful. Because of this, salespeople should be an integral part of your company's blogging strategy.

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