Moon Marketing Blog

Blog Ideas

How to Create Content That Helps Salespeople Sell

Posted by Krista Moon on March 19, 2018

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radar and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

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8 Steps to Creating a Customer-Centric Content Strategy

Posted by Krista Moon on February 8, 2017

The hardest part of implementing a content marketing plan is figuring out what to write about. Companies usually begin in the self-promotional phase: they write about upcoming trade shows, new hires, case studies, and press releases. The content is very company-centric.

While it’s great to showcase the company culture, products, and services, it’s kind of boring stuff. It’s not likely to pique the interest of many new potential customers.

The most successful content marketing strategies are customer-centric. The content is written to teach, inspire, and motivate. Prospects find it interesting and helpful and become followers and evangelists for the brand. Good content helps companies build a following, generate leads, and increase sales efficiency.

Here are eight steps to help you start developing a list of relevant, highly valuable topics for your content strategy.

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4 Sales Content Ideas Guaranteed to Engage Prospects

Posted by Krista Moon on November 5, 2014

So, you have a list of potential customers you want to contact. The problem is, they have no idea who you are.

How are you going to take them from not knowing anything about you to wanting to meet you to learn more about your products and services?

That was my biggest struggle for years. I'm pretty relentless when it comes to prospecting. While many salespeople give up after a few tries, I have no problem contacting them 10 times over a period of time.

I just never knew what I should say when I picked up the phone or typed up that email. It was agonizing. Literally.

This may sound a little melodramatic, but my whole life changed when I read Jill Konrath's bestselling sales book Selling to Big Companies. In that book, she spoke directly to the angst I was feeling and offered a way out. In it, she said:

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Easy Blog Ideas for Salespeople

Posted by Krista Moon on January 14, 2014

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

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Coming Up With Blog Ideas is Easier Than You Think

Posted by Krista Moon on January 10, 2014

Most people have an aversion to blogging for 2 main reasons:

  1. They think they can't write or don't have time.
  2. They have no idea what to write about.

Regarding #2, you might not believe it, but coming up with blog ideas is easier than you would ever think.

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