Moon Marketing Blog

How To Get Your Sales Team to Start Blogging

Posted by Krista Moon on September 5, 2017

Sellers are on the frontlines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it's them.

But too often, sales and marketing are not aligned, and sellers aren't at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

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Do This to Get Over the Hump of Starting a Blog

Posted by Krista Moon on August 24, 2017

There are a lot of savvy business leaders and industry experts out there that don't blog. Unfortunately, their hard-earned “intellect” is not being used to its full potential.

For a company blog to be a profitable investment, leaders and experts from across the organization need to take ownership and participate. Prospects and customers don't want to read boring blogs that anyone could write by doing a little research online. They want to hear real stories, experiences, and ideas from experts in the field.

Blogging is a long-game strategy that takes practice, dedication, and patience, so it can be easy to put off. But the longer you wait to get started, the longer it will take to get results. (And the more time your competitors have to steal your thunder!)

Here are a few ideas to get over the hump and start blogging now.

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4 Quick and Easy Ways for Business Leaders to Blog

Posted by Krista Moon on August 22, 2017

Blogging is a profitable marketing tactic that companies from all industries can use to attract and engage target buyers. The two biggest questions marketing executives have to answer when planning their blog strategy are 1) what will they write about, and 2) who will write the articles.

The best blog articles come from people within your organization that have deep industry expertise. Unfortunately, most internal experts or other potential blog contributors don't have time to write, don't like to write, or don't know what to write about. It's not part of the corporate culture, and they've never done anything like that before.

The good news is that there are processes you can implement to simplify the content creation process and make blogging the norm within your organization. Business leaders will be able to quickly create quality blogs that build a following, generate leads, and help salespeople sell.

Here are four ways to create blog articles without having to agonize over the writing process:

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Blog Readability: Is Your Blog Easy or Hard to Read?

Posted by Krista Moon on April 26, 2016

Sometimes I come across articles I want to read, but it physically hurts my eyes to look at them. I get so much information thrust in front of me every day that I'm forced to pick and choose very carefully which articles I dedicate my time to. (I wish I could read all day, but work must get done!)

When I find an article I want to spend time on, my curiosity has been piqued and I look forward to getting the information. If I find it difficult to read (visually or textually), I end up feeling let down. And then I furrow my brows, click my tongue, and quickly leave the website.

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Hiring a Blog Writer: Will You Lose Your 'Voice'?

Posted by Krista Moon on June 13, 2014


One of the main concerns I hear about hiring a blog writer is that people are afraid they'll lose their 'voice' – that the articles won't accurately reflect their own thoughts, opinions, and expertise.

Truthfully, that could potentially happen, but it doesn't have to! Read more to find out two approaches you can take to hiring a writer.

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Role of a Blog Manager (And Why You Need One)

Posted by Krista Moon on May 28, 2014

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more leads. Period.

Why You Need a Blog Manager

The tough part is implementing a process for consistent blogging. Who's going to write the articles, about what topics, how frequently? Who's going to see the articles? How can you use the articles to help the sales process? How are you going to know if it's working or not? Blogging requires a big corporate culture change.

I wish I could say "Oh, just hire a professional writer, get your team involved, find guest bloggers, and it will be a piece of cake." While those are great ways to ease the burden, the truth is that someone has to be in charge to oversee and coordinate the whole process.

Blog management will either need to be added to someone's job duties, or you'll have to hire a specialist to do it for you.

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3 Ways to Ease the Burden of Blogging

Posted by Krista Moon on May 15, 2014

The thought of sitting down, hashing out ideas and forming them into a blog post for your business blog is daunting.

It's so hard to find the time and make it a priority! I even struggle myself: do I do client work or my own blog? For example, as I'm writing this, I feel a lot of pressure because I have a meeting tomorrow that I HAVE to prepare for. Technically, I should be doing that right now.

Instead, I'm writing this blog because I know it is a critical part of my business growth strategy.

So that begs the question: how do you find time to blog in an already over-worked schedule? Here are 3 ways you can ease the burden and make blogging easier.

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Free Worksheet to Easily Manage Your Blogging Process

Posted by Krista Moon on May 7, 2014

There are a ton of articles out there about how to create good blog posts. They give you all kinds of resources, tools, and tips.

That's all fine and dandy, but when you have to actually sit down and start blogging, it can get really confusing if you don't have a process for doing the work.

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Top 4 Skill Sets Required to Create Content That Gets Results

Posted by Krista Moon on December 12, 2013

When I first started inbound marketing, I was trying to do everything myself. I quickly realized that was inefficient and expensive. That may sound counter-intuitive: how can it be MORE expensive to do it yourself vs. hiring someone?

That's easy: if I'm doing jobs that I'm really not skilled for, it takes me longer and doesn't turn out as well, so I don't get the best results over time. Bingo-bango. Minimal return on investment.

Content is the nucleus of all online marketing efforts. If you don't have content, you don't have anything to say. However, creating content can be arduous. And, bad content is worse than no content, so it has to be good.

Read more to find out the 4 main skill sets required to create awesome content that gets a solid return on investment.

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What is a Blog and How Do I Write One?

Posted by Krista Moon on November 8, 2013

It may seem like a simple question, but there's a lot more to blogging (good blogging that is!) than you might think. People read blogs all the time, but when it comes time to actually create one, the questions start popping up!

What is a blog? "A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis."

Read on to get 8 tips for writing good blog articles.

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