There are a lot of savvy business leaders and industry experts out there that don’t blog. Unfortunately, their hard-earned “intellect” is not being used to its full potential.
For a company blog to be a profitable investment, leaders and experts from across the organization need to take ownership and participate. Prospects and customers don’t want to read boring blogs that anyone could write by doing a little research online. They want to hear real stories, experiences, and ideas from experts in the field.
Blogging is a long-game strategy that takes practice, dedication, and patience, so it can be easy to put off. But the longer you wait to get started, the longer it will take to get results. (And the more time your competitors have to steal your thunder!)
Here are a few ideas to get over the hump and start blogging now.Read More