Moon Marketing Blog

Content

Top 4 Skill Sets Required to Create Content That Gets Results

Posted by Krista Moon on August 21, 2018

Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and, bad content is worse than no content, so it has to be good.

When I first started inbound marketing, I was trying to create everything by myself. I quickly realized that was inefficient and expensive. That may sound counter-intuitive: how can it be MORE expensive to do it yourself vs. hiring someone? That's easy - if I'm doing jobs that I'm really not skilled for, it takes me longer and doesn't turn out as well, so I don't get the best results over time.

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How to Create Content That Helps Salespeople Sell

Posted by Krista Moon on July 24, 2018

One of the biggest problems businesses face is figuring out what to say to take a prospect from “Who the heck are you?” to “I want to do business with you!”

How do you get on your prospects’ radar and capture their interest? The first step is to clearly understand your buyer journey. The second step is to create and promote the type of information prospects need at each stage.

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What is Content?

Posted by Krista Moon on December 27, 2017

Here’s an analogy: The main reason you go to a networking event is to meet people and get to know them. You don’t sit in a corner by yourself checking emails on your phone with your head down (at least you shouldn’t be!). You’re working the room, introducing yourself to people and getting to know them by asking thought-provoking questions.

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Resources for Creating Buyer Personas

Posted by Krista Moon on November 8, 2017

Most organizations understand who they're trying to sell to, at least at a high level. But it's often pretty vague and centers around company information like industry, revenue, # of employees, and geography. The problem with that approach is that sellers and marketers aren't trying to talk to companies; they're trying to talk to people.

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Proofreading Strategies, Error Rates, and Costs

Posted by Krista Moon on October 9, 2017

Everyone knows you need to proofread. Spelling and grammatical errors make you look sloppy and unprofessional. The problem is, when you've spent so much brain power trying to write and format good content, and you go over and over it to make it just right, proofreading becomes almost impossible. Your brain automatically fixes mistakes.

Y've seen ths thgs bfro – where the wrods dn't haev to be spleled correctly in oder to know wht is bing siad.

Spell check is just one small part of a clean document though. With one click of a button you can find misspelled words – that part is easy. It's the words that shouldn't be there or are spelled correctly, but used wrong, that can get us into trouble.

Read on to find out 9 proofreading strategies, typical error rates, and what you can expect to pay for the service.

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What is a Content Offer?

Posted by Krista Moon on June 10, 2017

One of the main reasons to have a website is to get people "into your world". By that, I mean they’re actively engaged with your company at some level: they’re on your email list, connected with you on social media, or are in conversations with your sales team.

The only way to get someone into your world is to get them to willingly give you their contact information. It’s a little counter-intuitive: we usually think of prospects running away from salespeople as fast as possible, and yet here I am saying that they need to self-select into the sales process.

How in the world does that happen?

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8 Steps to Creating a Customer-Centric Content Strategy

Posted by Krista Moon on February 8, 2017

The hardest part of implementing a content marketing plan is figuring out what to write about. Companies usually begin in the self-promotional phase: they write about upcoming trade shows, new hires, case studies, and press releases. The content is very company-centric.

While it’s great to showcase the company culture, products, and services, it’s kind of boring stuff. It’s not likely to pique the interest of many new potential customers.

The most successful content marketing strategies are customer-centric. The content is written to teach, inspire, and motivate. Prospects find it interesting and helpful and become followers and evangelists for the brand. Good content helps companies build a following, generate leads, and increase sales efficiency.

Here are eight steps to help you start developing a list of relevant, highly valuable topics for your content strategy.

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Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Posted by Krista Moon on May 20, 2016

Blogging and email marketing are increasingly becoming standard practices for businesses of all shapes and sizes. Creating content and sending messages is very easy now-a-days, which puts us in the midst of a never-ending data explosion.

Videos, articles, chats, streams, texts, emails, pictures…With so much content available, people have to pick and choose very carefully what they want to give time to. Only content that is relevant to the issues, thoughts, or concerns a reader has will get noticed, and only content that adds value in some way will get their time.

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Example: Website Content and Sales Cycle Alignment

Posted by Krista Moon on February 25, 2016

Most websites are set up for prospects near the end of the sales cycle. They're focused on driving prospects to "contact" the company in some way (demo, trial, consultation, etc.). But, not everyone that comes to your site is ready to jump actively into the sales process. They just want more information about their problem and possible solutions. They want to self-educate so that when they do end up talking to a salesperson, they can feel more confident about what is going on.

If you're not providing content that's aligned with all the stages prospects go through to make a purchasing decision, you're limiting your opportunities and opening the door for your competitors to snatch up good potential customers.

Read more to see an example of how to align your website content with each stage of the sales cycle.

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3 Microsoft Word 'Review' Features to Use When Editing Content

Posted by Krista Moon on July 20, 2015

Every company needs to create content: web pages, proposals, presentations, blog posts, ebooks, emails, etc. Without a solid process, collaborating with others to develop content can be very cumbersome and clunky. It can take much longer and be more difficult than it needs to.

Microsoft Word has some features that can help streamline the content editing process and increase efficiency.

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