Moon Marketing Blog

Choosing the Right Fonts: Understanding Typography Basics [Infographic]

Posted by Krista Moon on January 12, 2018

You might think that understanding typography is only important for a graphic designer, but everyone uses fonts. In the business world, Executives and sellers frequently have to put together presentations, proposals, business plans, and more - and they don’t always have the luxury of having a graphic designer at the ready to help them. It can be very tempting to go hunting in the plethora of fonts to try to spruce up the way your content looks, but if you don't know what you’re doing, it can easily backfire on you.

I frequently see presentations with fonts that don’t fit the brand, don’t align with the concepts being presented, or are just plain hard to read. Here is a simple infographic that discusses some of the typography basics that will help you choose the right font at the right time.

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7 Signs You Have a Bad Website [Infographic]

Posted by Krista Moon on August 2, 2017

Nine times out of ten, the first place your prospects go is your website. If they don’t like what they see or can’t quickly find the information they’re looking for, they’re gone. Lost opportunity. I think it’s safe to say we’ve all experienced a bad website that leaves us groaning in frustration. The truth is that a lousy site makes your company look lousy. It destroys trust and credibility.

Sometimes business leaders have blinders on when it comes to their company’s online user experience. It’s kind of like a parent that thinks their kid can do no wrong. On the following infographic, my team and I outlined some of the most common website problems that might be turning potential customers away. If they look familiar, it’s time to rethink your web strategy.

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What to Put on Your Website Home Page

Posted by Krista Moon on August 16, 2016

A website home page has a lot of work to do. It has to be both smart and good-looking. It has to have a cool vibe about it that speaks to your company's personality. It has to have interesting offers, different ways to reach you, and lists of things for visitors to do – all without being cluttered, messy, or overstuffed. Forget it, right?

Don't worry, it's not as impossible as it sounds. If you take it one step at a time and break it down into what's really important, constructing a website home page can be a manageable project with big long-term rewards.

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Blog Readability: Is Your Blog Easy or Hard to Read?

Posted by Krista Moon on April 26, 2016

Sometimes I come across articles I want to read, but it physically hurts my eyes to look at them. I get so much information thrust in front of me every day that I'm forced to pick and choose very carefully which articles I dedicate my time to. (I wish I could read all day, but work must get done!)

When I find an article I want to spend time on, my curiosity has been piqued and I look forward to getting the information. If I find it difficult to read (visually or textually), I end up feeling let down. And then I furrow my brows, click my tongue, and quickly leave the website.

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4 Types of Logos That Express Your Brand's Vision

Posted by Lee Madaus on April 1, 2015

The importance of a quality logo is obvious: it's the first thing people associate with your company. Despite this, many companies have messy, confusing logos that don't attract attention. A base knowledge of 4 types of logos can help you understand how different styles function. More importantly, it can help you decide which logo type will express your brand's vision.

These are 4 logo styles that are most commonly used. While you look through the list, think about what styles stand out to you the most, and how each style might change how you brand your company.

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