You might think that understanding typography is only important for a graphic designer, but everyone uses fonts. In the business world, Executives and sellers frequently have to put together presentations, proposals, business plans, and more - and they don’t always have the luxury of having a graphic designer at the ready to help them. It can be very tempting to go hunting in the plethora of fonts to try to spruce up the way your content looks, but if you don't know what you’re doing, it can easily backfire on you.
I frequently see presentations with fonts that don’t fit the brand, don’t align with the concepts being presented, or are just plain hard to read. Here is a simple infographic that discusses some of the typography basics that will help you choose the right font at the right time.