I was talking with a client recently, and she told me an interesting story. She said people frequently email her to share that they really enjoy her daily email newsletter. Which is great, except for one thing: She only emails newsletters once or twice per week, not daily!
When she replies to thank them and shares that she only sends newsletters a couple of times per week, her readers are surprised. They really thought they were getting an email from her every day.
When I heard this story, it got me thinking about what this actually meant.Read More