Moon Marketing Blog

Email Marketing

How Often Should You Send Email Newsletters?

 Krista Moon    June 20, 2019

I was talking with a client recently, and she told me an interesting story. She said people frequently email her to share that they really enjoy her daily email newsletter. Which is great, except for one thing: She only emails newsletters once or twice per week, not daily!

When she replies to thank them and shares that she only sends newsletters a couple of times per week, her readers are surprised. They really thought they were getting an email from her every day.

When I heard this story, it got me thinking about what this actually meant.

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What Email Marketing is Really About

 Krista Moon    June 18, 2019

Sometimes I go an unsubscribe spree - I unsubscribe from almost every newsletter that comes into my email inbox. Even emails I like to read. After a while, I just get too many, and it becomes overwhelming. I never read half of them anyway. I hit the “select all,” quickly scan to see if anything stands out, then hit “delete.”

I tell my clients that email marketing is a crucial part of a business growth strategy. And here I am, opting out after opting out. So what's the deal? Is email marketing important or not? Here's my philosophy on what email marketing is really about.

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Fundamental Newsletter Strategy for Sales and Marketing Teams

 Krista Moon    June 13, 2019

There’s often minimal communication between sales and marketing teams about their corporate newsletter strategy. Publishing email newsletters is typically seen as a ‘marketing’ function, which couldn’t be further from the truth.

Email marketing is meant to build brand awareness, but it serves an even more important role: to support sales prospecting efforts. After all, the contacts on your email list are the same people that sellers are actively trying to convert into customers.

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15 Newsletter Examples for Your Email Marketing Plan

 Krista Moon    June 6, 2019

It’s true that most of our email boxes are overflowing. We can’t keep up. Email marketing is becoming increasingly noisy, which is why we need to make sure we’re marketing across multiple channels to get maximum exposure to our target buyer.

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Email Marketing: Prospecting vs. Spamming

 Krista Moon    February 10, 2019

When I talk about email marketing, the first thing most people claim is that they get too much email. While that’s probably true, it’s still one of the most powerful ways to engage potential customers.

When people mark email as spam, it’s because they never asked to get the email and it adds no value to them. The definition of spamming is “send the same message indiscriminately to (large numbers of recipients) on the Internet.” At first glance, you might think all email marketing is spam because you’re sending to large numbers of recipients, and likely not all of the people on your list have opted-in on their own.

The key word to look at in the definition of spam though is “indiscriminately.” It means “in a random manner” or “in a way that does not show care or judgment.” Creating a customer-centric email strategy that focuses on adding value to the reader will have a much less likelihood of being considered spam.

Here are five ways to create a non-spammy email marketing program that effectively supports the sales process.

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3 Reasons Why People Unsubscribe From Emails

 Krista Moon    May 15, 2018

When I talk to business owners (and some marketers) about email marketing, the first thing they say is “I don’t want to send too much email to my list. I just want to do once a quarter, or once a month.” People are very protective of their inbox. They’re already overloaded with work and overwhelmed with the amount of information flowing their way.

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Email Attrition Happens, but It’s Not All Bad

 Krista Moon    May 1, 2018

There’s no denying it: every time you send an email newsletter to your list, the number of subscribers you have goes down. In the world of email marketing, we call it your email attrition. You can’t prevent email attrition; it’s going to happen no matter what you do. Typically, companies lose approximately 25% of their email list every year. On the surface, that sounds pretty bad! But it’s actually not.

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7 Email Etiquette Blunders That Disengage Subscribers

 Krista Moon    February 22, 2017

Email marketing – if done correctly – can be a very successful tool to keep people engaged with your company. But the only way to do that is to be extremely cognizant of what your subscribers want and need.

It’s not about what you want to say – it’s about what they want to hear.

Here are 7 email etiquette blunders I come across every day. With a few simple changes to your strategy, you can take me from a disengaged non-reader to an active subscriber that reads your stuff regularly.

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Create Engaging Headlines That Stand Out From the Crowd

 Krista Moon    August 26, 2014

If you’re in sales or marketing, you’ve probably spent hours agonizing over just the right words to try and capture your prospect’s attention.

But even after all that hard work, there’s a good chance your message was never even read. Why? Because we’ve become masters at filtering out the irrelevant. We only read what catches our attention based on what we’re interested in at any one point in time.

It seems almost impossible to create a headline that stands out from the crowd. Some people can do it though – and do it well.

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Strategy to Quickly Get More Email Subscribers and Sales Leads

 Krista Moon    April 27, 2014

Growing an email list and generating leads online is a solid business growth strategy, but can be painfully slow.

One of the most effective ways I've seen companies expedite the process is to host, present at, or sponsor a co-marketing webinar. I've seen companies that have been able to get 10,000 to 20,000 new email subscribers and leads using this type of strategic marketing campaign.

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