I’ve been on an unsubscribe spree - I’ve been unsubscribing from every single newsletter that comes into my email inbox. Even emails I like to read.
Four days ago I reached a breaking point. I couldn’t take the emails anymore. Even though my Gmail has the "Promotions" section which plops the email newsletters in there, I just get too many. I never read half of them anyway. I hit the "select all", quickly scan to see if anything stands out, then hit "delete".
While some of you may rejoice in hitting the "unsubscribe" button (you know, that teeny tiny link way at the bottom that you can hardly see), it makes me EXTREMELY uncomfortable. I feel like I’m going to miss out on some important information, or I’m not going to learn something I should know.
As I’m doing this, all I can think of is that I tell my clients that email marketing is an important part of a business growth strategy. And here I am, opting out after opting out.
It’s making me think hard about what email marketing is really about.