I’ve come across a few companies that are considering, or actually using, purchased articles for their newsletters.
I’m not talking about hiring someone to write unique articles for you. I’m talking about purchasing articles from a library that other companies can also purchase from.
I get why they’re doing it. Creating original content takes a lot of strategic thinking and mental effort. It can be challenging for ultra-busy teams to figure out a process to create their own stuff. What do you write about? Who’s going to write it? Who’s got time?
Having a library of content to choose from is fast and simple. However, there are definitely some important considerations before you jump into a plan like that.Read More