Moon Marketing Blog

Beginner's Action Plan for Using LinkedIn for Sales

Posted by Krista Moon on January 31, 2017

LinkedIn can be a powerful sales tool. But in order to get results, you have to use it consistently.

Create a New Sales Habit

If you're in sales (or any job, really!) your day is already jam packed. How can you make time for LinkedIn?

Learning something new can be a drag at first. It takes time to learn new systems and develop new habits. It also takes a commitment to stay with it long enough to develop a level of proficiency that will get you a return on your investment.

So, to answer the question "How can you make time for LinkedIn?" -- you simply must schedule time to focus on it if you feel strongly enough about the ROI in the long run. And, just like anything else, it'll get easier as you begin to incorporate it into your daily activities.

If you're ready to jump in, here are six activities you can do to start creating good LinkedIn habits.


How to Use LinkedIn for Business

Posted by Krista Moon on January 24, 2017

Most companies are missing huge opportunities to use LinkedIn for business growth. Usually, employees are pretty much on their own.

LinkedIn is technically a personal asset. As an employer, you can’t force your employees to update their LinkedIn account. The way they represent your company on their profile and to their network may – or may not – align with your corporate communication strategy.

That said, companies can create a win-win by helping their employees develop strong LinkedIn profiles and habits.


Best Practices for Making LinkedIn Connections

Posted by Alice Heiman, Guest Blogger on April 7, 2016

There is an epidemic of people out there misusing social media. Instead of using it to get to know people, build deeper relationships and help others, there seems to be this random connecting that is no more effective than a great big cold call list.

Top 10 Ways to Build Your LinkedIn Network

Posted by Alice Heiman, Guest Blogger on April 5, 2016

Take advantage of a great networking and relationship management tool, LinkedIn. LinkedIn is a very powerful tool when used correctly. But just “being” on LinkedIn is not enough. Having a profile on LinkedIn will get you about the same thing as going to a party and standing in the corner. Someone might come up to you, but you can’t expect any results. If you want to get results you have to learn to utilize the tool to interact and commit to doing it.


Why You Should Use LinkedIn for Sales

Posted by Krista Moon on May 29, 2014

Salespeople are swamped. They usually have all kinds of required quotas so management can track their progress -- phone calls, meetings, presentations, proposals, etc. The response I hear from salespeople is that they seriously do not have time to learn and use social media for sales.

However, top sellers do use LinkedIn -- and very successfully. According to a survey of over 3000 salespeople done by Jill Konrath, top sellers spend over six hours on LinkedIn per week.

That same six hours could potentially be 50-100 phone calls if you're dialing for dollars. But on the flip side, it can easily take 50 phone calls to secure one appointment. (On a side note -- what's your phone call to appointment ratio? Check out the comments Fresh Sales Strategies LinkedIn group question I started to hear what other salespeople have to say.)

So here's the main question: Where should you be spending your time for maximum impact? Hitting the phones or networking on LinkedIn?


2 Ways Using LinkedIn Groups Can Destroy Your Credibility

Posted by Krista Moon on April 10, 2014

If you play your cards right, LinkedIn groups can be one of your most powerful sales tools. However, there's still a ton of confusion out there about how to use them effectively.

One thing that is very clear is how NOT to use LinkedIn groups. This graphic may overemphasize the point, but you truly can destroy your credibility if you aren't careful. 

Think twice before you jump in and start using LinkedIn groups in the following ways. I even made one of these mistakes myself when I first started.


How to Use LinkedIn Groups to Get Sales Leads

Posted by Krista Moon on March 27, 2014

A couple of months ago, I decided I wanted to start actually communicating with my online network, and I thought LinkedIn groups would be a good place to do that.

It wasn't long before, lo and behold, I started to get some sales leads from my efforts.

I don't just go into Linkedin groups willy-nilly. I have a purpose, and truthfully, it's not necessarily to sell. But the cool thing is, once you start putting yourself out there and getting to know people, sales start to happen. That's what networking is about though, right?

Here are 4 really great reasons to start engaging in LinkedIn groups:


Sleazy Way to Use LinkedIn Groups

Posted by Krista Moon on February 4, 2014

I'm trying to be more active on social media, so I've been getting more involved in LinkedIn groups the past few days. I came across something this morning that I found unbelievable.

In the middle of a discussion with about 20 comments, someone put:

"Need a Loan or Finance for your business or projects?Have you been rejected by banks? DO you have bad credit? at F&C we realize a business loan, will give you the spending power you need for the short or longer term.We can supply you with a Business & Commercial Loan and, depending on circumstances,you can borrow anything from £100,000 to £5bn and payments can be spread over 25 years, enabling you to budget well into the future whilst having the investment you need right now Contact us now at : [email, phone number]"

I can't believe that inserting an advertisement like that into the middle of a LinkedIn discussion would get any leads. It looks desperate, sleazy, and it's annoying. What a waste of time! Who would buy from this guy - I NEVER would. (Of course, that's not the guy's real picture!)

Tip for effectively using LinkedIn Groups: Be a valuable contributor to discussions!

Free LinkedIn Training Webinar: Why and How to Use LinkedIn: 5 Basic Principles for Success


How Your LinkedIn Network Can Help You Achieve Your Goals

Posted by Krista Moon on January 9, 2014

It's the beginning of a new year and you're probably thinking about what you want it to look like for you. You may have some challenges you want to overcome or things you want to improve upon. I know I do!

It got me thinking...what if we shared our goals with each other to see if we can collaborate in some way?

The problem is that, for me, asking for help is extremely hard. But I recently learned a lesson that is helping me get over it!


[Video] 3 Things to Know Before You Connect With People On LinkedIn

Posted by Krista Moon on November 8, 2013

One of the main reasons to be on LinkedIn is to develop a business network. It's taking the rolodex concept to an entirely new level!

Once your LinkedIn profile is looking good, it's time to start reaching out to people. Inviting them to connect is pretty easy, but there are 3 important things to know before you get started:


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