Moon Marketing Blog

Marketing Spend

Example of a Full Digital Marketing Plan and Projected Budget

Posted by Krista Moon on November 6, 2018

“The future is not something we enter. The future is something we create.” ~ Leonard I. Sweet

Most business and marketing leaders know they need to include digital marketing as part of their 2019 business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They're often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

The most effective approach is consistent and holistic. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their 2019 goals. I also included an example of how much it would cost and how you can create a realistic budget for your organization. Check it out, and if you have feedback or want to share some of your digital marketing successes, please comment with us below.

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How Much Do Small Businesses Spend On Marketing?

Posted by Krista Moon on October 30, 2018

You want to grow your business. You know you need to do more marketing to expand your reach and attract more customers. You also know that good marketing isn't cheap. It's scary because you're thinking of increasing expenses, but you don't have a clear vision of what you'll get in return.

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2 Ways Small Businesses Can Reduce Inbound Marketing Costs

Posted by Krista Moon on January 19, 2018

Inbound marketing can get costly. So how can you afford it, especially if you're a small business? Here are 2 ways to reduce your inbound marketing costs:

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#1 Reason to Outsource Marketing

Posted by Krista Moon on October 10, 2017

A lot of people balk when they think about having to hire people to do jobs that they can do themselves. One of the biggest lessons I learned over the past couple years is that it costs too much money NOT to hire people to do specific jobs.

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Marketing Tactics Every Business Should Avoid Like the Plague

Posted by Krista Moon on September 21, 2017

You know what they say: You have to spend money to make money. But finding the right marketing tactics to invest in can be tricky, and the consequences have a huge impact on an organization’s growth trajectory - either positively or negatively.

Here are 2 common ways businesses often lose money on their marketing investments. Avoid them like the plague!

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How Much Does Inbound Marketing Cost?

Posted by Krista Moon on June 12, 2017

A zillion dollars! Just kidding.

As you can imagine, it's not possible for me to tell you exactly how much it will cost you to do inbound marketing. There are too many variables involved, such as:

  • Your available internal resources
  • Experience level of the people you hire
  • How advanced you are with your current marketing strategy
  • Your goals and objectives

But, I'm going to see if I can give you some general idea about what to expect.

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Avoid Marketing Cost Sticker Shock

Posted by Krista Moon on February 25, 2017

I'm going to lay it to you straight: good marketing ain't cheap, and cheap marketing ain't good.

No matter how you slice it or dice it, you need one person to drive the marketing strategy and direct the campaigns.

That person, whether it's an internal hire or someone at a marketing agency, is going to have to work with others to do an effective job. They'll need graphic design, programming, social media, email marketing, and writing skills just to name a few.

Get Ready, Here it Comes...

I'm going to throw some numbers out there to help you start understanding the level of investment you need to make in order to get results.

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Examples of Smaller Monthly Inbound Marketing Plans

Posted by Krista Moon on July 24, 2014

I recently introduced you to my ideal monthly inbound marketing plan. If you want to get the fastest results with the maximum amount of help and support, it's definitely the way to go – hands down. If you do that plan, you'll have qualified sales leads, shorter sales cycles, and increased revenue in no time.

However, there is an issue with that plan that I'd like to address – it can be too much of an investment in time and money for a small company.

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Inbound Marketing Budget Examples for Small Businesses

Posted by Krista Moon on January 24, 2014

If you've never done inbound marketing before, or have only dabbled, you're probably foggy about how much this all costs. What does an inbound marketing program look like?

Every company is different, so in order to get a true picture for your business you should talk to an inbound marketing consultant to help you create a plan that is reasonable for you. The examples I give below are very general just to give you a snap shot of what a plan might look like.

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How Long Does It Take for Inbound Marketing to Work?

Posted by Krista Moon on January 3, 2014

The answer is: it depends.

If you're like most companies, the goal of doing inbound marketing is to increase brand awareness and get more leads. You want interested prospects to come knocking at your door (which, by the way, shortens the sales cycle significantly).

In order for prospects to know who you are and feel confident that you can help them, you need to put your name out there in some way.

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