“The future is not something we enter. The future is something we create.” ~ Leonard I. Sweet
Most business and marketing leaders know they need to include digital marketing as part of their 2019 business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.
The most effective approach is consistent and holistic. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their 2019 goals. I also included an example of how much it would cost and how you can create a realistic budget for your organization. Check it out, and if you have feedback or want to share some of your digital marketing successes, please comment with us below.