Many businesses I talk to really don't like spending money on marketing. They want to spend the least amount possible.
So, is it worth it to hire a marketing specialist? Here's an analogy I've had on my mind for a while!
A friend of mine is the Manager of an automotive service center. He frequently shares stories of people that freak out when he tells them the price of the repair.
They complain that they could go to the auto parts store down the road and buy the parts for 1/2 the cost.Read More