I started blogging as my main business growth strategy in January of 2014. On average, I've spent approximately 40 hours per month writing articles, email marketing, and promoting on social media.
I know what most of you are thinking: "There's no way I could spend that amount of time doing that!" But here's the deal – it's a trade off.
How many hours have you spent cold calling, trying to get appointments, in meetings, and trying to convince people to buy from you?
I've spent 0 hours cold calling. I don't do any kind of paid advertisements, trade shows, direct mailings, or other types of "traditional" marketing. And yet, I've generated the exact right number of leads to achieve a steady increase in revenue.