Moon Marketing Blog

How To Get Your Sales Team to Start Blogging

Posted by Krista Moon on September 5, 2017

Sellers are on the frontlines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it's them.

But too often, sales and marketing are not aligned, and sellers aren't at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

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Resources for Exploring Sales Enablement for Your Organization

Posted by Krista Moon on August 29, 2017

Many organizations are turning to sales enablement to ensure that sellers have the tools, processes, and content they need to meet the new demands of savvy buyers armed to the teeth with information. Here are some articles and resources that can help you deepen your understanding of sales enablement, determine if it’s right for you, and start formulating a plan for your organization.

This information is just the tip of the iceberg, but it can get you thinking about ways to improve sales efficiency and productivity.

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4 Ways Blogging Can Help You Sell

Posted by Krista Moon on August 17, 2017

Blogging is not just a marketing activity. When done correctly, it's the backbone of both the sales and marketing functions. Companies that understand and embrace this strategy use blog articles on the marketing side to increase awareness and get people to the website. Then, they use those same articles on the sales side to guide their active prospects through the sales process.

Here are 4 examples of how blogging can help you sell:

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3 Steps to Simplify the Sales Prospecting Process

Posted by Krista Moon on August 8, 2017

Your sales team has a list of hot prospects to contact. The problem is - the prospects have never heard of your company or the salesperson. Should the seller write a letter, send an email, make a call? What the heck are they supposed to say?

Rather than struggling to start a sales conversation, there are ways to systemize the prospecting process to make it more efficient and productive. When done correctly, sellers will always have the right messaging at their fingertips to create account entry campaigns that get potential customers to take notice.

Warning: what I'm going to suggest is not a quick fix. It takes strategic thinking, time, and alignment between sales and marketing to pull it off. But if you commit to the process, your sales team will have more leads, more time to actually sell, and shorter sales cycles.

Here are 3 steps to simplify sales prospecting:

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Your Website is Your Most Powerful Sales Tool

Posted by Krista Moon on July 31, 2017

No matter how good your salespeople are, if your website is bad, it’s going to make it infinitely harder for them to sell. Today's educated buyers don't need to talk to a salesperson to evaluate and compare companies, products, services, and pricing. They turn to the Internet first, gathering as much information as they can. According to Demand Gen Report's 2014 Content Preferences Survey:

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3 Questions to Quickly Qualify Prospects

Posted by Krista Moon on July 24, 2017

Salespeople, by trade, are usually quite optimistic. We're determined, visionaries, and persistent. That's what makes us good, but it can also hold us back. Pursuing prospects takes a lot of time and energy, and going after the wrong people can dramatically inhibit company growth.

A friend of mine, Janice Mars, founder of SalesLatitude, gave me three simple questions that can help you quickly determine whether they are worth your time investment or not. The faster you can qualify prospects, the faster you can fill your pipeline with high-quality sales opportunities.

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8 Ways to Identify Sales Hooks

Posted by Krista Moon on December 20, 2016

Sales hooks are bits of information that can help you create relevant and meaningful introductory sales messages. This personalized approach will help you stand out from the crowd.

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Resources for Evaluating HubSpot Sales and Marketing Technology

Posted by Krista Moon on December 12, 2016

I regularly talk to companies that are considering starting an inbound sales and marketing program, but they lack the technological capacity required to do the work.

While there's a variety of sales and marketing technology available, the tool we've had the most success with is HubSpot. They put all the necessary functionality required into one system, which improves data sharing, communication between the teams, and work efficiency.

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8 Sales Challenges Most Companies Face

Posted by Krista Moon on October 31, 2016

I talk to a lot of companies selling different things in different industries and keep coming across the same issue when it comes to marketing and sales: They're trying to piece together a strategy to build a strong sales pipeline, but aren't sure what the most effective methods are for them.

Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult to harmonize sales activities with buyer behavior.

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Example of What NOT to Say in a Prospecting Email

Posted by Krista Moon on October 4, 2016

I found this infographic on the HubSpot Blog that breaks down a bad prospecting email. It really caught my attention because I have recently seen an email that looks just like this one. I think the author, Leslie Ye is right on with this analysis. Writing good prospecting emails is hard work, and this is a great example of how NOT to do it.

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