Moon Marketing Blog

Resource Library for Writing Prospecting Emails

Posted by Krista Moon on April 19, 2018

One of the most popular things salespeople search for is information about how to write prospecting emails. And it's no wonder: figuring out “what to say” to get a prospect interested enough in a conversation is HARD! There are a gazillion templates and ideas available out there to help kick-start your prospecting efforts. I decided to consolidate some of the best resources I've seen in one post.

Read More...

[Video] Sales Limerick - Sellers Who Don't Blog

Posted by Krista Moon on March 16, 2018

My friend Jill Konrath, sales strategist, speaker, and author of 3 bestselling sales books put a message on LinkedIn asking for people to submit sales limericks for a project she's working on. It got my wheels turning, and I ended up coming up with something. Here it is!

Read More...

#1 LinkedIn Mistake Most People Make That Destroys Sales Opportunities

Posted by Krista Moon on February 15, 2018

I recently needed to source a graphic designer for my company, so the first place I turned to was LinkedIn. I wanted to find out who in my network was a freelancer or owned a design company that could potentially help me. It just makes sense that I would turn to LinkedIn before doing a random Google search. After all, I’d rather do business with someone from my network than a complete stranger.

Read More...

Sales and Marketing Processes That'll Make Your Business Great Again

Posted by Krista Moon on February 8, 2018

When I first started doing marketing and lead generation, I used to worry about being able to drive leads for my clients. I've since learned that that's the easy part! As long as I'm doing enough activity, like blogging, email marketing, and social media, I'll get people to the website. And if I'm creating the right content, I'll be driving the right people to the site. Cool! Job done, right? Wrong.

Read More...

3 Tips for Creating a Strategic Prospecting Plan

Posted by Krista Moon on January 30, 2018

Getting sales meetings with new prospects is not easy. They have no idea who you are, are overwhelmed with work, can't imagine taking on another project, and are happy with the status quo. It takes tremendous effort to get prospects to understand the benefit of making a change, and then getting them to actually move forward with a new idea.

Read More...

How To Get Your Sales Team to Start Blogging

Posted by Krista Moon on September 5, 2017

Sellers are on the frontlines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it's them.

But too often, sales and marketing are not aligned, and sellers aren't at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

Read More...

Resources for Exploring Sales Enablement for Your Organization

Posted by Krista Moon on August 29, 2017

Many organizations are turning to sales enablement to ensure that sellers have the tools, processes, and content they need to meet the new demands of savvy buyers armed to the teeth with information. Here are some articles and resources that can help you deepen your understanding of sales enablement, determine if it’s right for you, and start formulating a plan for your organization.

This information is just the tip of the iceberg, but it can get you thinking about ways to improve sales efficiency and productivity.

Read More...

4 Ways Blogging Can Help You Sell

Posted by Krista Moon on August 17, 2017

Blogging is not just a marketing activity. When done correctly, it's the backbone of both the sales and marketing functions. Companies that understand and embrace this strategy use blog articles on the marketing side to increase awareness and get people to the website. Then, they use those same articles on the sales side to guide their active prospects through the sales process.

Here are 4 examples of how blogging can help you sell:

Read More...

3 Steps to Simplify the Sales Prospecting Process

Posted by Krista Moon on August 8, 2017

Your sales team has a list of hot prospects to contact. The problem is - the prospects have never heard of your company or the salesperson. Should the seller write a letter, send an email, make a call? What the heck are they supposed to say?

Rather than struggling to start a sales conversation, there are ways to systemize the prospecting process to make it more efficient and productive. When done correctly, sellers will always have the right messaging at their fingertips to create account entry campaigns that get potential customers to take notice.

Warning: what I'm going to suggest is not a quick fix. It takes strategic thinking, time, and alignment between sales and marketing to pull it off. But if you commit to the process, your sales team will have more leads, more time to actually sell, and shorter sales cycles.

Here are 3 steps to simplify sales prospecting:

Read More...

Your Website is Your Most Powerful Sales Tool

Posted by Krista Moon on July 31, 2017

No matter how good your salespeople are, if your website is bad, it’s going to make it infinitely harder for them to sell. Today's educated buyers don't need to talk to a salesperson to evaluate and compare companies, products, services, and pricing. They turn to the Internet first, gathering as much information as they can. According to Demand Gen Report's 2014 Content Preferences Survey:

Read More...

Subscribe to Get New Articles

Stay Connected

Popular Articles