Many people have doubts about whether or not social media can help drive sales. They think that “their prospects” aren’t on social media, that people don’t pay attention to things being posted there, or that it’s all about “what someone had for lunch.”
The truth is that the Internet is full - almost too full - of awesome information. My daughter says that if it’s not on the Internet, it must not exist! She truly believes that. People are searching online for information - they want to know stuff.
If you use social media as a means to showcase your industry expertise, people WILL find you and follow you. One of my clients got over 3000 leads from social media. It works.