Moon Marketing Blog

Strategic Planning

A Straightforward 10 Question Marketing Plan

Posted by Krista Moon on November 15, 2018

Business and marketing leaders often struggle to find time to step back from the daily grind and create comprehensive sales and marketing plans. Sometimes the pressure to get things done as fast as possible leads to throwing tactics out there just to keep up the pretense of forward motion.

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Building Blocks of a Strong Marketing Foundation

Posted by Krista Moon on November 11, 2018

One of the biggest challenges businesses face is that finding and engaging potential customers is becoming increasingly technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results.

The best way to consistently meet your business growth objectives is to make sure you have a solid foundation from which to build. Things like a dated website, unorganized contact database, inadequate messaging, inefficient technology and processes, or inability to measure results can prevent an organization from ever reaching its full potential.

In this article, I outlined 16 building blocks of a strong sales and marketing foundation. Do you have the skills, resources, budget, and plan ready to drive growth in 2019?

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Core Values: Fluffy B.S. or Competitive Advantage?

Posted by Krista Moon on April 14, 2018

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can frankly seem like fluffy B.S., especially when everyone and their brother talks about the same things: great customer service, team player, integrity, etc.

If not done right, they can easily end up sounding like familiar platitudes.

I didn’t spend a lot of time thinking about core values myself, actually, until I started reading some popular business books – they all talk about them. It got me wondering if I was missing a key element in the development of Moon Marketing.

Daniel Cable’s description of core values in his book, Change to Strange, Create a Great Organization by Building a Strange Workforce, really got my wheels turning. He starts off by saying:

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4 Strategies for Defining Your Competitive Advantage

Posted by Krista Moon on February 19, 2018

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

Oh sure, you know in general what you do – you offer some products or services, yada, yada, yada. That’s nice, but you’re normally not the only gig in town offering similar – or the same – products and services. What it really comes down to is this: why would someone want to buy from you vs. someone else?

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How a Competitor Analysis Can Improve Your Website

Posted by Krista Moon on October 6, 2017

Determining what should be on your website, let alone how it should look and function, is not a task for the faint of heart. It's one of those projects that takes a lot of hard thinking and seems never to end (which it shouldn't - you should be continually working to drive better results from your site). However, there is one thing you can do to make it easier, save time, and ensure you're keeping up with - or surpassing - industry trends: a competitor analysis.

Here are 5 ways a competitor analysis can help you create a better website:

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8 Steps to Creating a Customer-Centric Content Strategy

Posted by Krista Moon on February 8, 2017

The hardest part of implementing a content marketing plan is figuring out what to write about. Companies usually begin in the self-promotional phase: they write about upcoming trade shows, new hires, case studies, and press releases. The content is very company-centric.

While it’s great to showcase the company culture, products, and services, it’s kind of boring stuff. It’s not likely to pique the interest of many new potential customers.

The most successful content marketing strategies are customer-centric. The content is written to teach, inspire, and motivate. Prospects find it interesting and helpful and become followers and evangelists for the brand. Good content helps companies build a following, generate leads, and increase sales efficiency.

Here are eight steps to help you start developing a list of relevant, highly valuable topics for your content strategy.

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7 Pillars of a Successful Social Media Strategy

Posted by Krista Moon on January 16, 2017

The first step in any strategy is to define your goals and objectives: You can’t plan a trip if you don’t know where you’re going. The most common business goals for social media are to increase brand recognition, website visitors, and sales leads. All social activity should lead back to those initiatives.

Here are seven pillars of a social media strategy that drive real business results:

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Fundamental Newsletter Strategy for Sales and Marketing Teams

Posted by Krista Moon on January 3, 2017

There’s often minimal communication between sales and marketing teams about their corporate newsletter strategy. Publishing email newsletters is typically seen as a ‘marketing’ function, which couldn’t be further from the truth.

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