Moon Marketing Blog

How to Effectively Onboard a New Marketing Hire

Posted by Krista Moon on November 14, 2017

You're ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It's kind of a scary endeavor because if you're like most of the other companies I've talked to, you've been burned in the past. There is something about this new hire that intrigues you, but the last thing you want to do is waste more time and money. How can you ensure this time things will be different?

While there are no guarantees in life, there are two things you can do to onboard your new marketing hire and launch a successful new relationship that maximizes your chances of getting the best return on investment. And one thing I can tell you from the perspective of an agency, if these two things don't happen, we can't do our best work.

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[Video] Business Impact of a Bad Contact Database

Posted by Krista Moon on October 19, 2017

There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.

If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.

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[Video] What is Growth Driven Website Design?

Posted by Krista Moon on October 10, 2017

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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How a Competitor Analysis Can Improve Your Website

Posted by Krista Moon on October 6, 2017

Determining what should be on your website, let alone how it should look and function, is not a task for the faint of heart. It's one of those projects that takes a lot of hard thinking and seems never to end (which it shouldn't - you should be continually working to drive better results from your site). However, there is one thing you can do to make it easier, save time, and ensure you're keeping up with - or surpassing - industry trends: a competitor analysis.

Here are 5 ways a competitor analysis can help you create a better website:

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[Video] What is Inbound Marketing?

Posted by Krista Moon on October 3, 2017

Back in the day, it wasn't such a challenge to figure out what to do for marketing. Phonebook, a mailer, maybe a trade show or two - oh, and don't forget - dial for dollars! But everything is different now that "Google has the answers to life," as I tell my kids (especially my 12-year-old son who always asks, "Why?" - "I have no idea, look it up!" I say).

Your prospects and customers are doing the same thing when they have questions - looking it up. This explosion of information on the Internet has opened up opportunities for businesses to get in front of their target buyers and gain market share, but it's also making sales and marketing increasingly complex. The most important thing business owners, CEO's, and other executives in charge of driving growth can do is to constantly stay in the know about the growing number of marketing strategies available. Otherwise, they may get left in the dust as their competition passes them by.

If you're not currently doing inbound marketing, take a moment to watch this short video and see if it's something you should consider as part of your upcoming growth initiatives.

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Resources for Exploring Inbound Marketing for Your Organization

Posted by Krista Moon on September 26, 2017

Many organizations are turning to inbound marketing to help them increase awareness, get more meetings, and build a stronger sales pipeline. Here are some articles and resources that can help you deepen your understanding of inbound marketing, determine if it’s right for you, and start formulating a plan for your organization.

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Your Website is Your Most Powerful Sales Tool

Posted by Krista Moon on July 31, 2017

No matter how good your salespeople are, if your website is bad, it’s going to make it infinitely harder for them to sell. Today's educated buyers don't need to talk to a salesperson to evaluate and compare companies, products, services, and pricing. They turn to the Internet first, gathering as much information as they can. According to Demand Gen Report's 2014 Content Preferences Survey:

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Hiring a Marketing Person vs. Outsourcing to a Marketing Agency

Posted by Krista Moon on July 18, 2017

In the early stages of business growth, most companies have a limited number of employees, and the owner is driving the majority of sales and marketing. When a company is ready to take off, it needs to expand its reach significantly. That requires a stronger investment in sales and marketing strategies.

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Tips for Modernizing Your Sales and Marketing Technology [Infographic]

Posted by Krista Moon on May 24, 2017

Many of the businesses I talk to want to improve results from their sales and marketing efforts but don’t have the technology or resources to pull it off. Choosing the right strategy and system can be a big challenge. There’s a lot at stake: not getting it right can limit your ability to effectively market and sell your products and services, negatively impacting your growth goals.

If modernizing your sales and marketing system is on your priority list, a system upgrade or hiring new resources is also likely in order. It can be hard to know who to trust or how to maximize chances of success. It’s increasingly complicated stuff.

Check out the following infographic. It outlines 4 crucial decisions to make before investing in your sales and marketing system.

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16 Steps to a Solid Sales and Marketing Foundation

Posted by Krista Moon on February 14, 2017

Every company has a sales and marketing plan, but more often than not there are gaps, missing pieces, and weak spots. One of the biggest challenges businesses face is that it’s nearly impossible to keep up with the constant evolution of available tactics and skills required to execute.

Sales and marketing approaches are getting more technical and complex, and it’s all too easy to waste money on strategies that don’t get the desired results. There are 16 steps we take to ensure our customers have a solid sales and marketing foundation to build from. We know from experience that if the base is weak, the company can never reach its full potential.

The goal of this planning project is to prioritize sales and marketing activities that will get you the highest return on investment, outline the required resources to get the work done, and define a realistic budget. Once you see the plan laid out, you can make a more informed decision about your next steps.

Take a look at the list of steps below — do you have a strong foundation, or does it need more work?

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