Most small businesses don’t spend much time thinking about their core values. It’s a concept that can frankly seem like fluffy B.S., especially when everyone and their brother talks about the same things: great customer service, team player, integrity, etc.
If not done right, they can easily end up sounding like familiar platitudes.
I didn’t spend a lot of time thinking about core values myself, actually, until I started reading some popular business books – they all talk about them. It got me wondering if I was missing a key element in the development of Moon Marketing.
Daniel Cable’s description of core values in his book, Change to Strange, Create a Great Organization by Building a Strange Workforce, really got my wheels turning. He starts off by saying: