There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.
Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.
If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.