Moon Marketing Blog

[Video] Business Impact of a Bad Contact Database

Posted by Krista Moon on October 19, 2017

There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.

If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.

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[Video] What is Growth Driven Website Design?

Posted by Krista Moon on October 10, 2017

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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[Video] What is Inbound Marketing?

Posted by Krista Moon on October 3, 2017

Back in the day, it wasn't such a challenge to figure out what to do for marketing. Phonebook, a mailer, maybe a trade show or two - oh, and don't forget - dial for dollars! But everything is different now that "Google has the answers to life," as I tell my kids (especially my 12-year-old son who always asks, "Why?" - "I have no idea, look it up!" I say).

Your prospects and customers are doing the same thing when they have questions - looking it up. This explosion of information on the Internet has opened up opportunities for businesses to get in front of their target buyers and gain market share, but it's also making sales and marketing increasingly complex. The most important thing business owners, CEO's, and other executives in charge of driving growth can do is to constantly stay in the know about the growing number of marketing strategies available. Otherwise, they may get left in the dust as their competition passes them by.

If you're not currently doing inbound marketing, take a moment to watch this short video and see if it's something you should consider as part of your upcoming growth initiatives.

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[Video] Easy Analytics to Help You Prioritize Marketing Activities

Posted by Krista Moon on January 27, 2014

If you don't know what marketing activities are getting you the most leads and customers, you could be wasting money on campaigns that aren't helping you at all.

There's nothing worse than spending your hard earned money and not getting anything in return!

Here's a quick video to show you how monitoring your website traffic sources can help you stay focused on marketing activities that get the best return on your investment.

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[Video] 3 Things to Know Before You Connect With People On LinkedIn

Posted by Krista Moon on November 8, 2013

One of the main reasons to be on LinkedIn is to develop a business network. It's taking the rolodex concept to an entirely new level!

Once your LinkedIn profile is looking good, it's time to start reaching out to people. Inviting them to connect is pretty easy, but there are 3 important things to know before you get started:

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[Video] Use LinkedIn to Build Rapport at a Meeting

Posted by Krista Moon on November 8, 2013

Starting a meeting is always hard for me. I never know what to say to get things rolling and set the tone. It's always the same "How's it going?" boring mumbo jumbo. "It's raining here in Michigan, what's the weather like where you are?"

Who has time for that?

I've been known to just jump in to the meat of the meeting without building any rapport. My excuse is that "people are busy and don't have time for that." Unfortunately, not building rapport makes it much more difficult to make a strong connection with someone.

LinkedIn can help avoid the awkward first part of the meeting.

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[Video] Use LinkedIn to Get Your Name in Front of More People

Posted by Krista Moon on November 7, 2013

In the marketing world, we talk about "reaching a larger audience", "leveraging a new marketing channel", or "expanding your reach". But what in the world does that really mean?

Simply put: getting your name in front of more people.

If you want to grow your business, you need to get your name out there so people know who you are. There are two main strategies to do that:

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[Video] How to Manage LinkedIn Endorsements

Posted by Krista Moon on October 25, 2013

Are you annoyed with all those LinkedIn endorsements? Do you find that some of them don't relate to you at all?

In this video, I show you how to:

  • Edit what endorsements show up on your LinkedIn profile
  • Add and delete endorsements
  • Add the skills you really want people to endorse you for

I didn't really get endorsements at first, but now I'm starting to see the value, especially if you're actively managing them.

What is the value of LinkedIn endorsements? They showcase what OTHER people think you're good at and add credibility to what you say about own skills and expertise.

Watch the video to learn more.

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[Video] Examples of How to Create a Compelling LinkedIn Headline

Posted by Krista Moon on October 25, 2013

If you want people to understand who you are and consider doing business with you, take time to think about your LinkedIn headline. Will it grab someone's attention, or is it indistinguishable?

Your LinkedIn headline is the first thing someone sees when they visit your profile or search for contacts. What I found out is that most people don't spend a lot of time thinking about what to put on their headline.

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[Video] Why You Need to Update Your LinkedIn Contact Info

Posted by Krista Moon on October 25, 2013

Do you have your contact information on LinkedIn? Many people don't. It makes it much harder for people to reach out to you that way!

In this video I show you some tips about how to manage your own LinkedIn contact info, and your contacts contact info.

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