Moon Marketing Blog

Example of Bad Website Copy

Posted by Krista Moon on May 8, 2018

I was doing some research on a prospect recently and had to chuckle a little when I read their website home page. It had all the “fluff” words that I (and most website visitors!) abhor. If your website copy sounds like this, it's time to invest in a professional website copywriter:

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What to Put on Your Website Home Page

Posted by Krista Moon on August 16, 2016

A website home page has a lot of work to do. It has to be both smart and good-looking. It has to have a cool vibe about it that speaks to your company's personality. It has to have interesting offers, different ways to reach you, and lists of things for visitors to do – all without being cluttered, messy, or overstuffed. Forget it, right?

Don't worry, it's not as impossible as it sounds. If you take it one step at a time and break it down into what's really important, constructing a website home page can be a manageable project with big long-term rewards.

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Example: Website Content and Sales Cycle Alignment

Posted by Krista Moon on February 25, 2016

Most websites are set up for prospects near the end of the sales cycle. They're focused on driving prospects to "contact" the company in some way (demo, trial, consultation, etc.). But, not everyone that comes to your site is ready to jump actively into the sales process. They just want more information about their problem and possible solutions. They want to self-educate so that when they do end up talking to a salesperson, they can feel more confident about what is going on.

If you're not providing content that's aligned with all the stages prospects go through to make a purchasing decision, you're limiting your opportunities and opening the door for your competitors to snatch up good potential customers.

Read more to see an example of how to align your website content with each stage of the sales cycle.

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Don't Use These Words in Your Website Copy or Sales Emails!

Posted by Krista Moon on January 13, 2016

When you’re selling, every word you write on your website, in prospecting emails or in newsletters matters. If you say the wrong thing, you won’t get results. Sounds pretty simple, but there are some phrases I constantly see that are a total turn-off to prospects.

As a small business owner, I get a lot of people trying to sell me stuff. Almost all of them – way more than 50% - say pretty much the exact same thing. It usually goes like this:

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