Sales & Marketing Strategy Development

Create a strategic plan that outlines the tactics and technology required to meet your business growth objectives.

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Plan Essentials

Plan Essentials

Don't fly blind. The planning process is a time to get a fresh perspective on your strengths, weaknesses, and opportunities for growth. We help you define and prioritize which tactics most effectively align with your goals, objectives, budget, and resources. The plan essentials include:

  • Discovery
  • Competitor Analysis
  • Benchmark Metrics
  • Define Goals 
  • Reporting Strategy
  • Ideal Buyer Personas
  • Contacts and Lists
  • Sales Process
  • Asset Inventory
  • Keywords & SEO
  • Content Strategy
  • Website Strategy
  • Email Strategy
  • Social Media Strategy
  • Technology Plan
  • Resources & Budget

Read 16 Steps to a Solid Sales and Marketing Foundation for more details, or view all Strategic Planning articles.

Technology Essentials

Technology Essentials

Technology can either hinder or advance your sales and marketing efforts. We help you create a technology plan that has all the functionality required to execute your plan. Technology essentials include:

  • Website System
  • CRM
  • Sales Intelligence
  • Lead Management
  • Landing Pages
  • Blogging
  • Email System
  • Social Media
  • Calls-to-Action
  • Marketing Automation
  • Analytics

Check out the Modernize Your Sales and Marketing Technology Plan Infographic for more details, or view all Technology articles.

Broadcast Satellite
“If you don’t know where you’re going, you’ll probably end up somewhere else.”